MARKETING CONFERENCES

Africa’s top marketers set their sights on Accra as the countdown begins

By our African Marketing Confederation News Team | 2025

Energising Africa’s tourism marketing efforts high on the agenda as AMC and national tourism marketing bodies plan UN Tourism collaboration.

Marketers across the African continent are eagerly counting down to one of the most anticipated events on the continental marketing calendar – the African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) annual conference – slated to take place from 20–22 August 2025 at the serene Labadi Beach Hotel in Accra, Ghana.  

Professor Robert Ebo Hinson presents Helen McIntee-Carlisle with a copy of the Hospitality and Tourism Marketing book

Professor Robert Ebo Hinson presents Helen McIntee-Carlisle with a copy of the Hospitality and Tourism Marketing book

With pre-registration now officially open, excitement is steadily building for a conference that promises to shape the future of marketing and technology on the continent. 

 

As part of the ongoing preparations, AMC President, Helen McIntee-Carlisle, recently visited Accra to lend her support to the local organising efforts. During her visit, she was presented with a copy of the newly published book on Hospitality and Tourism Marketing, authored by Professor Robert Ebo Hinson and a team of esteemed African scholars. 

 

Expressing her appreciation, McIntee-Carlisle described the book as “a timely and insightful contribution to Africa’s marketing literature, particularly in the hospitality and tourism space”.  

 

She further revealed that after collaborating with UN Tourism on their Brand Africa initiative, the AMC realised the need for a focused destination marketing initiative and will be launching the AMC Tourism Chapter at the conference. Both the Ghana Tourism Authority and the Zambia Tourism Agency have already accepted invitations to support this launch and more are expected.  

 

“This new book by Professor Hinson and colleagues aligns perfectly with our upcoming initiative,” she remarked. “It’s not just a book – it’s a bold statement about Africa’s readiness to elevate its hospitality and tourism sectors through strategic branding and marketing.” 

 

McIntee-Carlisle also used the opportunity to extend a special invitation to policy makers, business executives, marketers and technology practitioners across Ghana and the broader African continent to attend the 2025 AMC-TICON Conference. 

 

“The August 2025 conference will deliver practical, future-focused strategies to help African professionals navigate and gain a competitive advantage in the continent’s rapidly evolving business ecosystem,” she emphasised. 

 

With high-level participation expected from global and African marketing leaders, tech innovators, policymakers and development partners, AMC-TICON 2025 is poised to be a landmark event for Africa’s marketing future. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.