
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
INDUSTRY APPOINTMENTS
By our News Team | 2023
New chief creative officer joins with a wealth of experience under his belt and many industry accolades to his name.
Clockwork, the South African-based full-service digital marketing and PR Agency, has announced that Jacques Shalom has joined the agency as Chief Creative Officer.
Shalom has an extensive industry background, having worked in advertising for over 20 years. His most recent role, as Executive Creative Director at Publicis Groupe, saw him merge multidisciplinary teams from Nestle, Beiersdorf and Visa into one creative department.
Jacques Shalom is the new CCO at Clockwork. Photo via LinkedIn
Prior to that, he held the position of ECD at Wunderman Thompson South Africa (formerly Cerebra). He has also served as Creative Director at The Jupiter Drawing Room.
Having won his first Loerie Award in 2004, Shalom brings with him numerous industry accolades – including Creative Circle Ad of the Year, D&AD and Cannes awards.
“I gravitated to Clockwork because the company has an ambitious, start-up mentality that I love,” he says.
Hunger for calculated risks
“There’s more hunger and more appetite to take a few calculated risks, and I appreciate the autonomy that comes with that. From the beginning, I knew the values and chemistry were right. I’m also excited to get to work on some pretty phenomenal brands.”
Shalom notes that he is looking forward to getting to know the Clockwork team and bringing his own learnings to the company.
“There’s a lot that’s already working, but a fresh perspective is always helpful,” he says. “For me, it’ll be about getting to know how Clockwork moves, while slowly starting to push things in a direction that produces better, faster, more crafted work.
I’ve got a lot of experience managing multiple teams from various locations, which helps in today’s hybrid work model. I’m keen to work with people who are as curious and aberrant as me.”
He believes a key element of success in the industry is the ability to understand creativity from a business perspective. “It makes you a better business partner for your clients,” he explains.
Says Tom Manners, co-CEO at Clockwork: “Shalom is a proven creative leader whose approach gels perfectly with our culture as an agency.”

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

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