Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
BUSINESS STRATEGY
Agreement signed ahead of new hotel brand making its African debut
By our African Marketing Confederation News Team | 2024
NH Collection concludes agreement with local partner to open hotel property in Sandton in July. Other openings in Africa will follow.
The Minor Hotels group – which currently operates 27 hotels and resorts in eight African countries through its Anantara, Avani and Elewana Collection brands – has announced the signing of a strategic partnership with The Cavaleros Group to manage a new hotel in Johannesburg, South Africa.
William Heinecke of Minor Hotels and
Penny Cavaleros sign the agreement. Photo: Supplied
This comes as Minor Hotels prepares to launch its NH Collection brand on the African continent.
The brand has an existing portfolio of over 90 properties worldwide and can be found in top city locations across Europe and the Americas. More recently, the brand has been extended to the Maldives and Dubai, and will soon launch in Thailand.
NH launches in South Africa on 1 July with the NH Sandton, located in the financial district of South Africa’s largest city. The 329-room property will, following an extensive refurbishment, subsequently be rebranded as NH Collection Sandton.
Partner on future hospitality opportunities throughout Africa
“Both Minor Hotels and The Cavaleros Group plan to foster a strong relationship, with the intention to partner on future hospitality opportunities throughout the African continent,” the two companies say in a media statement.
Comments Penny Cavaleros, Chief Executive Officer of The Cavaleros Group: “The decision to partner with Minor Hotels for our Sandton Hotel and Africa was legendary for The Cavaleros Group.
“We … identified certain asset classes within the property sector which we will aggressively pursue, hospitality being one, with exponential growth into the African continent.
“Over the past three years we have engaged with all international hotel groups and concluded that Minor Hotels’ history, speed and culture is synonymous with our core group values.
“We are currently considering several hospitality opportunities across the continent and have commenced our due diligence process.”
The Cavaleros Group is one of the largest privately owned property groups in South Africa, with its core business being the investment and development of data centres, commercial, industrial, hospitality and retail properties.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.