BUSINESS STRATEGY

Agreement signed ahead of new hotel brand making its African debut

By our African Marketing Confederation News Team | 2024

NH Collection concludes agreement with local partner to open hotel property in Sandton in July. Other openings in Africa will follow.

The Minor Hotels group – which currently operates 27 hotels and resorts in eight African countries through its Anantara, Avani and Elewana Collection brands – has announced the signing of a strategic partnership with The Cavaleros Group to manage a new hotel in Johannesburg, South Africa.

William Heinecke of Minor Hotels and

Penny Cavaleros sign the agreement. Photo: Supplied

This comes as Minor Hotels prepares to launch its NH Collection brand on the African continent.

The brand has an existing portfolio of over 90 properties worldwide and can be found in top city locations across Europe and the Americas. More recently, the brand has been extended to the Maldives and Dubai, and will soon launch in Thailand.

NH launches in South Africa on 1 July with the NH Sandton, located in the financial district of South Africa’s largest city. The 329-room property will, following an extensive refurbishment, subsequently be rebranded as NH Collection Sandton.

Partner on future hospitality opportunities throughout Africa

“Both Minor Hotels and The Cavaleros Group plan to foster a strong relationship, with the intention to partner on future hospitality opportunities throughout the African continent,” the two companies say in a media statement.

Comments Penny Cavaleros, Chief Executive Officer of The Cavaleros Group: “The decision to partner with Minor Hotels for our Sandton Hotel and Africa was legendary for The Cavaleros Group.

“We … identified certain asset classes within the property sector which we will aggressively pursue, hospitality being one, with exponential growth into the African continent.

“Over the past three years we have engaged with all international hotel groups and concluded that Minor Hotels’ history, speed and culture is synonymous with our core group values.

“We are currently considering several hospitality opportunities across the continent and have commenced our due diligence process.”

The Cavaleros Group is one of the largest privately owned property groups in South Africa, with its core business being the investment and development of data centres, commercial, industrial, hospitality and retail properties.

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