AI, VR and other key marketing technologies to come under spotlight

By our News Team | 2023

Plans unveiled for Annual IMM Marketing Conference 2023 and Marketing Excellence Awards to be held in Johannesburg in November.

The Institute of Marketing Management South Africa, one of the founder members of the African Marketing Confederation, has announced that its 2023 annual conference will be themed ‘Global Thoughts, Local Leaders’.


New technologies entering the marketing space – among them artificial intelligence, augmented reality, virtual reality, voice search optimisation and personalisation – will come under the spotlight.

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Attendees at an IMM event. The Annual IMM Marketing Conference 2023 takes place in November. Photo credit: IMM

The Annual IMM Marketing Conference 2023 is being held in Johannesburg on 8 and 9 November. It will offer practical case studies, panel discussions, and insights from international and local industry experts who will share their insights on what it means to be a marketer in 2023 and beyond.


According to Irene Gregory, CEO at the IMM, classic marketing strategies are no longer enough to move businesses forward, and today’s marketers must hone their technology skills to drive their own competitiveness and that of their clients.


“The evolving landscape of influencer marketing will also be explored, and we will redefine its impact,” Gregory says.


Exploring captivating narratives and innovative strategies


“In addition, delegates will learn how to navigate the intricacies of user-generated content. Striking a balance between its vibrant energy and potential risks is critical. Attendees will get to explore captivating narratives and innovative strategies at the conference.”


She adds: “This event offers a unique opportunity to delve into the art of creating compelling brand stories, to uncover global trends in marketing, and to understand the significance of partnerships in building a stronger South African brand.” 


The outstanding achievements of South African marketers will also be celebrated as part of the occasion. 


Through the Marketing Excellence Awards, the IMM seeks to recognise contributions to the industry by bold brands and marketers who display thought leadership and commitment to excellence in the art of marketing.


A committee of top business and marketing executives, as well as marketing education specialists, will identify individuals, brands and businesses that will be honoured at the Marketing Excellence Awards gala dinner on the evening of 8 November.


The IMM Conference is aimed at all levels of marketing professionals. Event sponsorship and partnership opportunities are available.

Further information is available on the IMM Institute website.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.