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A.M.C. MEMBER NEWS
AI, VR and other key marketing technologies to come under spotlight
By our News Team | 2023
Plans unveiled for Annual IMM Marketing Conference 2023 and Marketing Excellence Awards to be held in Johannesburg in November.
The Institute of Marketing Management South Africa, one of the founder members of the African Marketing Confederation, has announced that its 2023 annual conference will be themed ‘Global Thoughts, Local Leaders’.
New technologies entering the marketing space – among them artificial intelligence, augmented reality, virtual reality, voice search optimisation and personalisation – will come under the spotlight.
Attendees at an IMM event. The Annual IMM Marketing Conference 2023 takes place in November. Photo credit: IMM
The Annual IMM Marketing Conference 2023 is being held in Johannesburg on 8 and 9 November. It will offer practical case studies, panel discussions, and insights from international and local industry experts who will share their insights on what it means to be a marketer in 2023 and beyond.
According to Irene Gregory, CEO at the IMM, classic marketing strategies are no longer enough to move businesses forward, and today’s marketers must hone their technology skills to drive their own competitiveness and that of their clients.
“The evolving landscape of influencer marketing will also be explored, and we will redefine its impact,” Gregory says.
Exploring captivating narratives and innovative strategies
“In addition, delegates will learn how to navigate the intricacies of user-generated content. Striking a balance between its vibrant energy and potential risks is critical. Attendees will get to explore captivating narratives and innovative strategies at the conference.”
She adds: “This event offers a unique opportunity to delve into the art of creating compelling brand stories, to uncover global trends in marketing, and to understand the significance of partnerships in building a stronger South African brand.”
The outstanding achievements of South African marketers will also be celebrated as part of the occasion.
Through the Marketing Excellence Awards, the IMM seeks to recognise contributions to the industry by bold brands and marketers who display thought leadership and commitment to excellence in the art of marketing.
A committee of top business and marketing executives, as well as marketing education specialists, will identify individuals, brands and businesses that will be honoured at the Marketing Excellence Awards gala dinner on the evening of 8 November.
The IMM Conference is aimed at all levels of marketing professionals. Event sponsorship and partnership opportunities are available.
Further information is available on the IMM Institute website.
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