SALES TALENT

Aleph appoints Client Partner Lead for the East Africa region

By our African Marketing Confederation News Team | 2024

Rachel Karanu brings over 15 years of sales experience to role, where she will work closely with prominent global platforms such as TikTok.

Aleph Holdings – the digital and technology company that represents TikTok, X, Snapchat and Spotify in Africa – has announced the appointment of Rachel Karanu as Client Partner Lead for the East Africa region.

In her new role she will lead the regional sales team, develop new opportunities, and foster new relationships to further Aleph’s position in the market.

Rachel Karanu. Photo: Aleph Holdings

Karanu has over 15 years of sales experience and has worked at Magnate Ventures Limited, served as Head of Brand Partnerships at Mdundo Limited, and Head of Business Development at Creative VMLY&R.

Her most recent role was Commercial General Manager at Trueblaq Limited, an experiential marketing agency based in Nairobi.

Honoured for her sales success

As a result of her sales success, she was awarded Employee of the Year during her tenure at Magnate Ventures, a specialist in billboard and outdoor advertising services.

“I am delighted to use my network and experience in my new role at Aleph Holdings,” says Karanu. “I put my energy and passion into forging new relationships – something I believe is essential to success.

“In my new role, I look forward to challenging myself and my team members. I am a great believer in disruption and encourage my colleagues to think outside of the box. Challenging the status quo often results in greater results than playing it safe.”

According to Karanu, she aims to be instrumental in transforming the digital marketing space by working closely with prominent global platforms such as TikTok, Spotify, and X (formerly Twitter).

She has earned multiple diplomas and marketing qualifications over the years and is working towards an MBA in marketing.

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