AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
MARKETING COMMUNICATIONS
Communications agency BCW strengthens its Africa network
By our News Team | 2021
Cote d’ Ivoire-based agency, Opinion & Public, has become a full BCW-branded partner now known as Opinion & Public BCW.
BCW Africa, a pan-African communications and integrated branding agency which is part of BCW’s global network, has added Cote d’ Ivoire-based Opinion & Public to its African network as a full BCW-branded partner.
The newly rebranded Opinion & Public BCW is a key marketing communications agency player in Francophone West Africa. The firm also operates in Guinea and Benin.
Scott Wilson, president of BCW Europe and Africa, says: “For over 30 years, partnership has underpinned our Africa strategy. Our network strength continues to grow as we develop long-term relationships in a structured way.”
He continues: “It enables us to offer best-in-class services to our clients. Our fully branded partners enjoy the benefits of being part of a global network. These [benefits] include greater access to expertise, training, BCW proprietary methodologies and global best practices. We are delighted that Opinion & Public BCW has become our newest branded partner.”
Enhanced offerings and global access
Says Kwame Senou, Managing Director of Opinion & Public BCW in Cote d’ Ivoire: “As a fully branded partner, Opinion & Public BCW will enhance its offering by providing its clients and partners with access to world-class integrated communications and public affairs services.
“This [partnership] will better equip us to move people on behalf of our clients. We are even more pleased to be entrusted with the responsibility of three Francophone markets with high economic and human potential, which we trust [will] allow us to grow steadily in the context of the post-pandemic recovery of our economies.”
The BCW Africa network, headquartered in Johannesburg, reaches across 54 countries. Using local knowledge, insights and connectivity, it aims to deliver market-specific, strategically driven communications support in-market to its clients.
“Opinion & Public BCW joining the ranks of our branded partners bolsters BCW’s position in the region and across Africa, a growing consumer market with enormous potential for our clients,” concludes Wilson.
Source: BCW Africa
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
Research gives a new perspective on evoking nostalgia in marketing
Framework aims to help marketers and brand managers know they’re making the right decisions when banking on nostalgia.
LinkedIn moves to reduce the ‘AI slop’ filling the platform
Digital marketers relying on content generated by artificial intelligence are seeing prominent online platforms fighting back.
Kenyan regulator warns businesses about shrinkflation strategies
Shrinkflation and skimpflation is legal but must be clearly communicated to consumers, Competition Authority says.
Angola’s ambitious 1,300km West-East highway project makes a start
Project forms part of a broader strategy to position Angola as an important logistics hub in Southern and Central Africa.
Tiger Brands invests in increased localisation and in-house production
Company says upgrade of Paarl facility reinforces its commitment to economic development, localisation, supply security and affordability.
Scammers imitate brands nearly everyone recognises and uses daily
Microsoft is the brand most imitated by phishers, study finds. ChatGPT enters the top 10 for the first time.
MTN reclaims number one spot in Kantar’s SA brand valuation report
Financial and telecom brands dominate the 2026 BrandZ Top 30 study of most valuable brands. Capitec Bank proves a star performer.
Egypt eyes rest of Africa as it strengthens export logistics network
North African country partners with supply chain solutions company DP World to leverage its continent-wide port and logistics network.
