MARKETING COMMUNICATIONS

Communications agency BCW strengthens its Africa network

By our News Team | 2021

Cote d’ Ivoire-based agency, Opinion & Public, has become a full BCW-branded partner now known as Opinion & Public BCW.

BCW Africa, a pan-African communications and integrated branding agency which is part of BCW’s global network, has added Cote d’ Ivoire-based Opinion & Public to its African network as a full BCW-branded partner.

The newly rebranded Opinion & Public BCW is a key marketing communications agency player in Francophone West Africa. The firm also operates in Guinea and Benin.

Scott Wilson, president of BCW Europe and Africa, says: “For over 30 years, partnership has underpinned our Africa strategy. Our network strength continues to grow as we develop long-term relationships in a structured way.”

He continues: “It enables us to offer best-in-class services to our clients. Our fully branded partners enjoy the benefits of being part of a global network. These [benefits] include greater access to expertise, training, BCW proprietary methodologies and global best practices. We are delighted that Opinion & Public BCW has become our newest branded partner.”

Enhanced offerings and global access

Says Kwame Senou, Managing Director of Opinion & Public BCW in Cote d’ Ivoire: “As a fully branded partner, Opinion & Public BCW will enhance its offering by providing its clients and partners with access to world-class integrated communications and public affairs services.

“This [partnership] will better equip us to move people on behalf of our clients. We are even more pleased to be entrusted with the responsibility of three Francophone markets with high economic and human potential, which we trust [will] allow us to grow steadily in the context of the post-pandemic recovery of our economies.”

The BCW Africa network, headquartered in Johannesburg, reaches across 54 countries. Using local knowledge, insights and connectivity, it aims to deliver market-specific, strategically driven communications support in-market to its clients.

“Opinion & Public BCW joining the ranks of our branded partners bolsters BCW’s position in the region and across Africa, a growing consumer market with enormous potential for our clients,” concludes Wilson.

Source: BCW Africa

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