Advertising Spending
Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.
Advertising Spending
Advertising Spending
But the silver lining is that October outperformed all other months so far in 2022. Digital, OOH and newspapers are among categories that grew.
Advertising Spending
The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.
Advertising Spending
Apple’s decision to block ad-tracking by default on its iPhones will have a big impact, as will Google’s third-party data moves.
Advertising Spending
Big tech businesses have moved from being ad-investment sceptics, to ranking among the globe’s biggest-spending advertisers.
Advertising Spending
As the pandemic’s impact on daily life wanes and consumers return to ‘real life’ activities, OOH and cinema adspend are bouncing back.
