Research by WARC cuts global advertising spending predictions for 2025 and 2026 as worried businesses curtail their costs.
Uncertainty from ‘Trump factor’ could wipe $20-billion off ad spend Read More »
Five major players will attract more than half of all advertising spending, while in-game ads remain an untapped opportunity.
Growth of worldwide adspend likely to double in 2024, says study Read More »
Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.
Advertising Spending Read More »
But the silver lining is that October outperformed all other months so far in 2022. Digital, OOH and newspapers are among categories that grew.
Advertising Spending Read More »
The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.
Advertising Spending Read More »
Apple’s decision to block ad-tracking by default on its iPhones will have a big impact, as will Google’s third-party data moves.
Advertising Spending Read More »
Big tech businesses have moved from being ad-investment sceptics, to ranking among the globe’s biggest-spending advertisers.
Advertising Spending Read More »
As the pandemic’s impact on daily life wanes and consumers return to ‘real life’ activities, OOH and cinema adspend are bouncing back.
Advertising Spending Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.