
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
ADVERTISING SPENDING
By our News Team | 2022
The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.
In another sign of tougher times for online advertising worldwide, Alphabet – the parent company of Google and its subsidiaries such as YouTube – recently announced that overall revenue growth has drastically declined from 41% a year ago to just 6% in the last quarter.
Among the key advertising sectors that reduced their spending with Alphabet are financial services, insurance, loans and mortgage, and crypto industries, the company’s Chief Business Officer, Philipp Schindler, confirmed.
Photo by Szabo Viktor on Unsplash
While adspend on Google Search declined in the last quarter, YouTube has been particularly hard it, and declined 2% compared to the same period last year. The well-known video-sharing site has consistently underperformed in 2022 and failed to meet market expectations.
In contract, 2021 was a year in which YouTube performed strongly on the financial front and in Q3 2021 its revenue was more than 40% up on the same period in 2020.
“YouTube’s challenge is that it’s pivoting focus to Shorts, which is in the early days of monetisation,” reported the digital marketing industry website, Marketing Dive.
Shorts limits video pieces to 60 seconds
Shorts is a short-form video-sharing platform offered by YouTube. The platform hosts user content much like YouTube’s primary service, but limits pieces to 60 seconds in length.
Continued Marketing Dive: “As the TikTok copycat commands a larger share of overall YouTube watch time, mature areas of the platform could see their engagement and revenue affected.
“Shorts currently draws about 1.5-billion users every month and generates 30-billion daily views. It began running ads globally in May, but the real question is whether it can retain the right talent in an increasingly creator-driven economy.”
According to news agency Reuters, Q3 2022 was the first time YouTube’s ad revenue shrank on a year-over-year basis since the company started breaking out the division’s results in 2019.
Google Play, the company’s mobile app store, has also seen user engagement wane, including in categories like gaming.
Concluded Marketing Dive: “It’s another signal that marketers are pulling investments away from some digital channels amid an economic downturn and rising competition.”
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.