Advertising Strategy

Prove it or lose her: The new rules for advertising to women

Research reveals six make-or-break factors that determine whether gender-equality advertising builds loyalty or triggers backlash.

Kantar study finds that sponsored events, magazines and cinemas are where consumers are most appreciative of advertising.

The platform’s income from ad sales should hit US$11-billion this year, surpassing the combined income of both Twitter and Snapchat.

Tech giant releases a new video ad that is almost nine minutes long. And it’s attracting close to a million views a day on YouTube.