Advertising – African Marketing Confederation

Researchers explain why 10-second micro ads outperform longer spots

Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.

Researchers find posts containing stronger competence cues are more likely to be shared than posts dominated by emotional language.

Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

As regulatory pressure around using AI in video advertising grows, researchers examine how labelling requirements may impact ad performance.

AI is powerful, but the human capacity for storytelling and emotional connection still creates a measurable competitive edge in advertising.

Most participants across a three-country study responded positively to disability inclusion in advertising campaigns.

For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.

New report urges marketers to rethink frequency strategy amid fragmentation, signal loss and rising consumer frustration.

Advertisers are getting better bang for their buck, and that’s pulling more ad dollars onto the platform, report says.