Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.
Memorable visuals in ads are more likely to lead to purchase – study Read More »
SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.
Watchdog instructs auto brand to remove or amend TV ad campaign Read More »
As regulatory pressure around using AI in video advertising grows, researchers examine how labelling requirements may impact ad performance.
Study finds that AI labelling does not hurt video ad performance Read More »
AI is powerful, but the human capacity for storytelling and emotional connection still creates a measurable competitive edge in advertising.
AI ads almost indistinguishable – but they don’t perform as well Read More »
Most participants across a three-country study responded positively to disability inclusion in advertising campaigns.
Disability inclusion in advertising can build stronger brand affinity Read More »
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
ChatGPT ads in Africa: A game changer or a trust gamble? Read More »
New report urges marketers to rethink frequency strategy amid fragmentation, signal loss and rising consumer frustration.
Omnicom Media study warns ‘negative reach’ can undermine ad campaigns Read More »
Advertisers are getting better bang for their buck, and that’s pulling more ad dollars onto the platform, report says.
‘Watershed moment’ as Meta’s ad revenue looks set to surpass Google Read More »
New study helps marketing researchers to understand what is top of mind when consumers are making purchasing decisions.
Why well-known brands invest millions in repetitive advertising Read More »
Study by WARC finds mounting evidence that ad creativity is an important driver of overall campaign effectiveness.
Highly awarded creative advertising ideas are also more effective Read More »
