Good growth continues in South Africa’s digital advertising industry
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Advertising
Analysing in-feed digital ad performance on social media platforms
To maximise conversion rates, informational ads with indirect links are best for subscription channels, but use emotional ads for recommendation channels.
Ha, ha! There’s a slow but steady return to humour in advertising
There are absolutely no barriers to the use of humour in ads – regardless of media channel, region or category – says industry expert.
World’s best creative work and agencies honoured for excellence
Annual ranking reveals agencies, campaigns, agency groups and brands that were on top of their creativity game in 2022.
Advertising industry’s global media models in a state of extreme flux
The decades-old relationship between content, audiences and advertising is being eroded by data-rich performance channels like retail media.
Advertising
But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.
Advertising
Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.
Advertising
Marketers and ad agencies should consider showing the product first and revealing the brand later in TV advertisements.
Advertising
Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.
Advertising
High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.
