Advertising – African Marketing Confederation

ChatGPT ads in Africa: A game changer or a trust gamble?

For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.

New report urges marketers to rethink frequency strategy amid fragmentation, signal loss and rising consumer frustration.

Advertisers are getting better bang for their buck, and that’s pulling more ad dollars onto the platform, report says.

New study helps marketing researchers to understand what is top of mind when consumers are making purchasing decisions.

Study by WARC finds mounting evidence that ad creativity is an important driver of overall campaign effectiveness.

An overly loud ad that woke up a sleeping infant has led to a law that puts limits on how loud advertisements on streaming services can be.

Kantar global study finds that advertising platform preferences differ vastly between professional marketers and the consumers they target.

Britain’s Advertising Standards Authority rules that the advertisements are ‘irresponsible’, as the models appear ‘unhealthily thin’.

By the end of 2025, Amazon will have doubled the size of its display ad revenue over the last four years – Warc report.

Country’s Betting Control and Licensing Board is concerned that promotions are mischaracterising gambling and causing harm to Kenyans.