Study by WARC finds mounting evidence that ad creativity is an important driver of overall campaign effectiveness.
Highly awarded creative advertising ideas are also more effective Read More »
An overly loud ad that woke up a sleeping infant has led to a law that puts limits on how loud advertisements on streaming services can be.
California moves to outlaw too-loud advertisements on streaming services Read More »
Kantar global study finds that advertising platform preferences differ vastly between professional marketers and the consumers they target.
Ad platforms: Marketers are from Mars and consumers are from Venus Read More »
Britain’s Advertising Standards Authority rules that the advertisements are ‘irresponsible’, as the models appear ‘unhealthily thin’.
Regulatory body bans two Zara ads due to models being deemed too thin Read More »
By the end of 2025, Amazon will have doubled the size of its display ad revenue over the last four years – Warc report.
Amazon retail media ad revenue predicted to reach almost $60-billion Read More »
Country’s Betting Control and Licensing Board is concerned that promotions are mischaracterising gambling and causing harm to Kenyans.
Kenya suspends all advertising and marketing related to gambling Read More »
Financial Sector Conduct Authority says fine imposed should remind companies that misleading and false advertising will not be tolerated.
South African bank penalised by regulator for misleading advertisement Read More »
Researchers say the fossil fuel industry is spending big on misleading native ads that mimic credible journalism. But there are remedies.
As native ads mislead readers, experts identify key interventions Read More »
Ad revenue among online-only businesses such as Alphabet, Amazon and Meta equates to almost 70% of all ad spend globally – Warc.
2024 will see strongest global advertising growth rate in six years Read More »
Researchers analysed a sample of toy commercials and identified distinctions in the musical styles used in ads targeting boys and girls.
Soundtracks in toy ads shape gender stereotypes, study suggests Read More »
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.