Advertising – African Marketing Confederation

Why well-known brands invest millions in repetitive advertising

New study helps marketing researchers to understand what is top of mind when consumers are making purchasing decisions.

Study by WARC finds mounting evidence that ad creativity is an important driver of overall campaign effectiveness.

An overly loud ad that woke up a sleeping infant has led to a law that puts limits on how loud advertisements on streaming services can be.

Kantar global study finds that advertising platform preferences differ vastly between professional marketers and the consumers they target.

Britain’s Advertising Standards Authority rules that the advertisements are ‘irresponsible’, as the models appear ‘unhealthily thin’.

By the end of 2025, Amazon will have doubled the size of its display ad revenue over the last four years – Warc report.

Country’s Betting Control and Licensing Board is concerned that promotions are mischaracterising gambling and causing harm to Kenyans.

Financial Sector Conduct Authority says fine imposed should remind companies that misleading and false advertising will not be tolerated.

Researchers say the fossil fuel industry is spending big on misleading native ads that mimic credible journalism. But there are remedies.

Ad revenue among online-only businesses such as Alphabet, Amazon and Meta equates to almost 70% of all ad spend globally – Warc.