Artificial intelligence project with technology company IBM has been running at multiple restaurant sites in the US.
McDonald’s ends trial of order-taking chatbot at its drive-thrus Read More »
Scammers used AI-generated voice notes to do a deal with a company for popular media personality to endorse its product.
TV presenter used in ad campaign after fake AI voice gave permission Read More »
CEO of the global advertising and communications giant says AI is set to enhance, not replace, human creativity.
WPP Group unveils plans to invest $314-million in AI this year Read More »
The next wave of growth hinges on agencies’ ability to shift their economic model to capture the full potential of artificial intelligence.
How the AI era will accelerate agencies from services to solutions Read More »
Use it to make sense of vast amounts of data to better understand buyer behaviour, identify patterns and make more accurate predictions.
How to make the most of marketing insights with machine learning Read More »
Cutting-edge technology is said to accurately assess emotional reactions to brand content in real-time and on a second-by-second basis.
AI-powered system measures audience attention and emotional responses Read More »
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Competition watchdog in the UK warns of negative AI consequences Read More »
Top execs want to use advanced forms of AI and analytics for better customer service and improve productivity. But it’s not plain sailing.
African CEOs are leveraging AI to accelerate customer experiences Read More »
Tedious and time-consuming tasks are being automated, but researchers warn that AI shouldn’t be expected to replace human creativity.
Study reveals how AI is being used to assist content marketers Read More »
Researchers say it’s important for hotels to be accountable and transparent about data privacy and security to ensure AI is used responsibly.
Most important factors in hotel guests’ acceptance of AI technology Read More »
