Parent company of fast-food brands such as KFC and Pizza Hut reports ‘significant increases in consumer engagement’ using AI tools.
AI-driven marketing campaigns are improving performance – Yum Brands Read More »
Study finds people are particularly outraged when emotional marketing communications are written by artificial intelligence.
Do customers perceive AI-written communications as less authentic? Read More »
The marketing industry has embraced the possibilities and opportunities of AI. But some dissenting voices beg to differ.
AI: Is it all based on excessive hype and pie-in-the-sky expectations? Read More »
Artificial intelligence project with technology company IBM has been running at multiple restaurant sites in the US.
McDonald’s ends trial of order-taking chatbot at its drive-thrus Read More »
Scammers used AI-generated voice notes to do a deal with a company for popular media personality to endorse its product.
TV presenter used in ad campaign after fake AI voice gave permission Read More »
CEO of the global advertising and communications giant says AI is set to enhance, not replace, human creativity.
WPP Group unveils plans to invest $314-million in AI this year Read More »
The next wave of growth hinges on agencies’ ability to shift their economic model to capture the full potential of artificial intelligence.
How the AI era will accelerate agencies from services to solutions Read More »
Use it to make sense of vast amounts of data to better understand buyer behaviour, identify patterns and make more accurate predictions.
How to make the most of marketing insights with machine learning Read More »
Cutting-edge technology is said to accurately assess emotional reactions to brand content in real-time and on a second-by-second basis.
AI-powered system measures audience attention and emotional responses Read More »
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Competition watchdog in the UK warns of negative AI consequences Read More »
