Association for Communication and Advertising introduces white paper that discusses four priorities for the sector in the age of AI.
New paper examines AI and the future of advertising and communications Read More »
Tex uses AI to connect a vodka brand’s clients with cocktail ideas. He even scans a fridge’s contents to create customised suggestions.
Meet ‘Tex’: The virtual bartender helping you mix the perfect cocktail Read More »
Organisers announce enhanced measures ‘to ensure that the awards remain robust in the era of synthetic content, media, and generative AI’.
Ad agency’s Cannes Lions award withdrawn over improper use of AI Read More »
Boston Consulting Group study finds optimism over GenAI has risen markedly among marketing bosses, while concerns have dropped.
Over 70% of CMOs plan to spend big on GenAI over next three years Read More »
Researchers say they’ve developed a method of using artificial intelligence in ad creation which could help level the playing field.
How AI can help small businesses to develop better advertisements Read More »
Excitement about AI’s potential now exceeds concerns (57% vs. 43%), according to study conducted in 21 countries.
Google survey says global AI optimism is increasing as usage grows Read More »
Parent company of fast-food brands such as KFC and Pizza Hut reports ‘significant increases in consumer engagement’ using AI tools.
AI-driven marketing campaigns are improving performance – Yum Brands Read More »
Study finds people are particularly outraged when emotional marketing communications are written by artificial intelligence.
Do customers perceive AI-written communications as less authentic? Read More »
The marketing industry has embraced the possibilities and opportunities of AI. But some dissenting voices beg to differ.
AI: Is it all based on excessive hype and pie-in-the-sky expectations? Read More »
Artificial intelligence project with technology company IBM has been running at multiple restaurant sites in the US.
McDonald’s ends trial of order-taking chatbot at its drive-thrus Read More »
