From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.
How African marketing strategies are embracing the potential of AI Read More »
Brands need to work out how they strike a balance between leveraging AI and reaching consumers in a way that still feels genuine.
Brands must find better balance between AI and authenticity in 2026 Read More »
From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.
How African marketing strategies are embracing the potential of AI Read More »
In an AI-driven world, what the chatbots deliver guides what people believe. Unfortunately, the chatbots are not kind to Africa, study finds.
How AI chatbots are perpetuating negative stereotypes about Africa Read More »
Association for Communication and Advertising introduces white paper that discusses four priorities for the sector in the age of AI.
New paper examines AI and the future of advertising and communications Read More »
Tex uses AI to connect a vodka brand’s clients with cocktail ideas. He even scans a fridge’s contents to create customised suggestions.
Meet ‘Tex’: The virtual bartender helping you mix the perfect cocktail Read More »
Organisers announce enhanced measures ‘to ensure that the awards remain robust in the era of synthetic content, media, and generative AI’.
Ad agency’s Cannes Lions award withdrawn over improper use of AI Read More »
Boston Consulting Group study finds optimism over GenAI has risen markedly among marketing bosses, while concerns have dropped.
Over 70% of CMOs plan to spend big on GenAI over next three years Read More »
Researchers say they’ve developed a method of using artificial intelligence in ad creation which could help level the playing field.
How AI can help small businesses to develop better advertisements Read More »
Excitement about AI’s potential now exceeds concerns (57% vs. 43%), according to study conducted in 21 countries.
Google survey says global AI optimism is increasing as usage grows Read More »
