
FMCG giant Tiger Brands is planning to leave the Cameroon market
Company awaits regulatory approval to sell its Chococam confectionary business to a local investment group after 17 years in the country.
ARTIFICIAL INTELLIGENCE
By our News Team | 2023
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Britain’s competition watchdog has warned that the AI boom may not bring as many positives as people hope. Rather, there will be increased risks around fake reviews, fraud and a rising tide of misinformation.
The Competition and Markets Authority is also concerned about a small number of AI companies becoming entrenched and dominant players in the sector, which could lead to less consumer privacy and the flouting of consumer protection laws.
Photo by Possessed Photography on Unsplash
“We can’t take a positive future for granted,” the Chief Executive of the CMA, Sarah Cardell, said this week, as the CMA published its report on AI Foundation Models.
“There remains a real risk that the use of AI develops in a way that undermines consumer trust or is dominated by a few players who exert market power that prevents the full benefits being felt across the economy,” added Cardell.
Creative industries also at high risk
In a statement discussing the report, the Competition and Markets Authority said intellectual property and copyright were also important issues. Authors, news publishers and the creative industries had all raised concerns over uncredited use of their material in building AI models.
According to the organisation, it is essential that the AI market does not fall into the hands of a small number of companies, with a potential short-term consequence that consumers are exposed to significant levels of false information and AI-enabled fraud.
In the long term, it could enable firms that develop foundation models to gain or entrench positions of market power, and also result in companies charging higher prices for using the technology.
According to news agency Reuters, the Competition and Markets Authority, is, like other authorities around the world, trying to control some of the potential negative consequences of AI without stifling innovation.

Company awaits regulatory approval to sell its Chococam confectionary business to a local investment group after 17 years in the country.

We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.

The nation is currently one of the lesser lights in African coffee exports, but the 2024/25 marketing season showed positive trends.

Globetrack honoured in London at the International Association for the Measurement and Evaluation of Communication (AMEC) awards.

Market researchers believe it’s not simply bargain hunting. It is a recalibration by consumers of what constitutes value.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

‘Top Global Consumer Trends’ report for 2026 identifies four trends that highlight crucial shifts in consumer behaviour.

The forum is a premier event that brings together marketing professionals, thought leaders and innovators from across the globe.

If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.

Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.

While factual reviews benefit readers, writing these reviews can ultimately hinder the authors’ referral and repurchase behaviours.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.