Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
The move toward future-ready food packaging where materials meet AI Read More »
Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.
Consumers have doubts about products when they’re designed by AI Read More »
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
Researchers examine why some AI ads fail while others succeed Read More »
New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.
IAB discusses the problem with AI visibility measurement tools Read More »
Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.
The gap between AI’s efficiency promises and marketing reality Read More »
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
ChatGPT ads in Africa: A game changer or a trust gamble? Read More »
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
WPP creates a new kind of talent pipeline designed for the AI era Read More »
Experiment with fast-food drive-throughs shows how AI can subtly influence consumer decision-making without people realising it.
Researchers find Artificial intelligence may be bad for your diet Read More »
Study finds a disconnect between CMOs anticipating AI disruption and recognising the personal transformation required to lead it.
Lack of AI literacy will soon be among top reasons CMOs are replaced Read More »
From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.
How African marketing strategies are embracing the potential of AI Read More »
