How the AI era will accelerate agencies from services to solutions
The next wave of growth hinges on agencies’ ability to shift their economic model to capture the full potential of artificial intelligence.
Artificial Intelligence
How to make the most of marketing insights with machine learning
Use it to make sense of vast amounts of data to better understand buyer behaviour, identify patterns and make more accurate predictions.
AI-powered system measures audience attention and emotional responses
Cutting-edge technology is said to accurately assess emotional reactions to brand content in real-time and on a second-by-second basis.
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
African CEOs are leveraging AI to accelerate customer experiences
Top execs want to use advanced forms of AI and analytics for better customer service and improve productivity. But it’s not plain sailing.
Study reveals how AI is being used to assist content marketers
Tedious and time-consuming tasks are being automated, but researchers warn that AI shouldn’t be expected to replace human creativity.
Most important factors in hotel guests’ acceptance of AI technology
Researchers say it’s important for hotels to be accountable and transparent about data privacy and security to ensure AI is used responsibly.
Ad industry giant Publicis joins effort to ensure responsible AI
Company joins Steering Committee of C2PA, which aims to advance the future of responsible digital media creation, publication and sharing.
Most organisations currently in ‘exploration mode’ with generative AI
Snap poll of more than 2,500 executives finds just 11% of those questioned had no AI-related programmes currently underway.
Order-taking chatbots being trialled at fast-food drive-thrus in US
Artificial intelligence is powering various pilot programmes to test order-taking effectiveness and customer reaction.
