Brand wants to leverage Siya Kolisi’s authentic audience connection while supporting the community work of the Kolisi Foundation.
Amazon seals brand partnership with South Africa’s rugby captain Read More »
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
MTN Uganda and Nissan come to the aid of struggling fruit vendor Read More »
Fun collaboration with food-manufacturer sees launch of the limited-edition Heinz Classic Barbiecue Sauce in selected markets.
Barbie brand celebrates birthday with a real-life ‘Barbie-cue’ sauce Read More »
Shoes have a secret compartment in the sole to ensure a soft drink mini-can is ‘always within a leg’s reach’.
Pepsi uses basketball legend’s size-22 shoes for brand activation Read More »
Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.
