Technical trial run held at former factory to determine whether the production line can viably be brought back to life.
Nigeria’s once-popular Okin Biscuits brand is planning a comeback Read More »
Brand is modernising and reinforcing its heritage, while positioning Harley riding as a cultural identity, not just a product experience.
Harley-Davidson revs up its branding with an eye on the future Read More »
Amidst a marketing shake-up, there is speculation that a drive for younger consumers may see Harland Sanders being consigned to history.
