Consumer Trends

An environment of uncertainty is changing the way consumers think and how they go about their shopping, researchers find.

Report reveals the key themes businesses must understand to keep pace with rapidly evolving consumer preferences around the world.

The African cultural revolution is permeating how consumers on the continent want to interact with brands, study finds.

A Covid-induced growth of the informal market may be one of the most important points to emerge from research for a new book.

Consumer trends

Latest Deloitte study finds a mixed bag of optimism and pessimism among South Africans. Grocery prices are particularly worrying.

Latest research finds that South African shoppers are spending more on snacks and that snacking habits are changing.