
Nestlé appoints a new CEO for its Central and West Africa region
Samer Chedid moves from a leadership role at Nestlé Indonesia to oversee the company’s business across 25 countries in the region.
CONSUMER TRENDS
By our News Team | 2022
Report reveals the key themes businesses must understand to keep pace with rapidly evolving consumer preferences around the world.
Global market research company Euromonitor International this week released its the highly anticipated ‘Top 10 Global Consumer Trends 2022’ report.
The annual report defines the trends motivating consumer behaviour and the challenging business strategies that lie ahead in the coming year. Among the predictions are:
Photo by Andrea Piacquadio from Pexels
“Businesses need to transform alongside rapidly evolving consumer preferences,” says Alison Angus, Head of Lifestyles at Euromonitor International. “Reverting to a pre-pandemic playbook will not likely generate the same results moving forward.”
Download Euromonitor’s “Top 10 Global Consumer Trends 2022” report to uncover the incentives that will impact customer loyalty and purchase decisions this year. The report is available in English, Spanish, Portuguese, Mandarin and Japanese.
Samer Chedid moves from a leadership role at Nestlé Indonesia to oversee the company’s business across 25 countries in the region.
Campaign suggesting it’s time for modern consumers to ‘Take a Phone Break’ wins an Outdoor Grand Prix at Cannes Lions 2025.
City says the agency stood out not only for its integrated capabilities, but also for its ‘deep commitment to collaboration’.
Fruit prices rose by a significant 15.5% in May, with notable price increases for watermelons, citrus fruits and avocados.
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.
More consistent date labels and storage advice – along with bigger print and the use of simple icons – could save consumers money.
Proposed measures include banning advertisements on television, digital platforms and outdoor media when children are the primary audience.
Afoani leaves role as Head of Sales and Marketing – Africa at the IFFCO Group to become Senior Director for Coca-Cola Uplift – Africa.
MAZ unveils teen awards event, research survey and logo design competition – all promoting effective engagement with youth audiences.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.