Euromonitor study reveals the top global consumer trends in 2022

• Financial Aficionados: Democratised money management empowers consumers to strengthen financial literacy and security. More than half of global consumers believe they will be better off financially in the next five years.
• The Great Life Refresh: Consumers focus on personal growth and wellbeing, making drastic life changes that reflect their values, passions and purpose.
• The Metaverse Movement: Immersive, 3D digital ecosystems begin to transform social connections. Global sales of AR/VR headsets grew 56% from 2017 to 2021, reaching $2.6-billion last year.
• Pursuit of Preloved: Second-hand shopping and peer-to-peer marketplaces flourish as consumers seek unique, affordable and sustainable items.
• Rural Urbanites: Consumers relocate to safer, cleaner and greener neighbourhoods.
• Self-Love Seekers: Authenticity, acceptance and inclusion are at the forefront of lifestyle choices and spending habits as consumers embrace their truest selves.
• The Socialisation Paradox: Fluctuating comfort levels create a conflicting return to pre-pandemic life. In 2021, 76% of global consumers took health and safety precautions when leaving home.

“Businesses need to transform alongside rapidly evolving consumer preferences,” says Alison Angus, Head of Lifestyles at Euromonitor International. “Reverting to a pre-pandemic playbook will not likely generate the same results moving forward.”

Download Euromonitor’s “Top 10 Global Consumer Trends 2022” report to uncover the incentives that will impact customer loyalty and purchase decisions this year. The report is available in English, Spanish, Portuguese, Mandarin and Japanese.