Consumer Trends Archives - African Marketing Confederation

Consumer Trends

Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.

Wunderman says the rise of the ‘Joyconomy’ creates opportunities for brands who tap into people’s desire for inspiration and optimism.

Researchers say e-commerce companies are simply throwing away items returned by consumers, rather than trying to resell them.

ollof rice, yam and pepper soup are traditionally on the menu in Nigeria. How, then, did an Asian noodle become a much-loved brand?

The Economist examines the formidable mass of younger buyers with a very different mindset to their predecessors.

Annual Euromonitor study finds that authenticity, digitisation in purchasing, and disruptive Gen Zeders are among the top trends.

Going retro, going in-house and getting the last-mile delivery spot-on are all becoming increasingly important to the world’s consumers.

Online shopping is rising rapidly, but big brands are not tailoring their products and messages for the unique township ecosystem.

Trend-spotting is an important skills for successful marketers. So too is moving quickly to capitalise on them.

An environment of uncertainty is changing the way consumers think and how they go about their shopping, researchers find.