AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
AI and algorithm-led engagement among the challenges facing marketers Read More »
Euromonitor believes the brands that succeed will be those that help consumers navigate uncertainty with confidence.
Trust, transparency and control to take centre stage in 2027 Read More »
Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.
Demand for sportswear is sprinting ahead of the wider apparel market Read More »
WARC outlines the consumer trends that will shape the remainder of 2026, with ‘comfort’ a key driver of spending.
Report identifies five forces influencing global purchasing decisions Read More »
Consumers are no longer responding to price alone, but are seeking clear justification, relevance and immediate benefit.
Webinar series highlights changing consumer demand in African markets Read More »
Increasingly, African consumers are seeking health and wellbeing in their daily lives. How should marketers meet this need?
How brands can capitalise on Africa’s health and wellness trend Read More »
Country’s rapidly evolving consumer trends are not a moment of transition. Rather, they represent a complete reset.
Kenya’s key trends come under the spotlight in research report Read More »
Increasingly, African consumers are seeking health and wellbeing in their daily lives. How should marketers meet this need?
How brands can capitalise on Africa’s health and wellness trend Read More »
Ordinary South Africans are navigating a complex environment marked by sluggish growth, global volatility and rising financial pressures.
Report examines SA’s consumer market trajectory from 2025 to 2027 Read More »
Country’s rapidly evolving consumer trends are not a moment of transition. Rather, they represent a complete reset.
Kenya’s key trends come under the spotlight in research report Read More »
