Greenwashing
As greenwashing concerns increase, marketers must ensure their sustainability credentials are authentic – and communicated appropriately.
Greenwashing
Greenwashing
Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.
Greenwashing
Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.
