Greenwashing may give a business greater stock market appeal initially, but the effect fades. Greater regulation is also changing the game.
How greenwashing creates a false sense of stability for companies Read More »
Soon-to-be-passed laws will put corporate greenwashers ‘in the crosshairs of the regulators’, legal experts warn.
British businesses to face big penalties for greenwashing claims Read More »
Environmental groups place spoof ads on around 400 OOH sites in European cities to accuse big auto brands of greenwashing.
The brand is to sponsor the COP27 climate-change conference in Egypt in November. But environmentalists say it’s a sham.
Oil companies spend big on ‘green’ PR, but only 12% of their average capital expenditure on low-carbon investments, research finds.
As greenwashing concerns increase, marketers must ensure their sustainability credentials are authentic – and communicated appropriately.
Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.
Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.
