Guerrilla Marketing

Brand gives grumpy motorists facing a parking fine reason to smile

Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.

Danish broadcasting company finds a hard-hitting way to remind Copenhagen city residents how global warming could change their lives.

Beer brand finds a new way to push its marketing theme that workers should ‘log off’ and take a beer break with friends.

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