Loyalty Programmes
Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.
Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.
Shoprite Group wins the best retail programme for its Xtra Savings initiative and also industry personality of the year.
The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.
Researchers study which social media posts make loyalty programme customers more likely to purchase something, versus other clients.