Marketing – African Marketing Confederation

International Day of Marketing marks 93rd birthday of Philip Kotler

Renowned Kotler co-author and associate, Hermawan Kartajaya, to address African marketers at September conference in Mombasa.

Despite rising recognition of the power of scent, product branding often does not include an image evoking an appealing smell.

Promoting over-consumption and over-spending are accusations often levelled at marketing. Are we in denial or becoming a force for good?

The once-simple world of “Google it” is morphing into something far more complex, but potentially rewarding, for Africa’s marketers.

Do you embrace brands that make you feel connected to your roots and hark back to simpler, perhaps happier, times?

AMC offers fast-paced online Express Courses you can complete in a week, through to in-depth studies taking from six weeks to 10 months.

If fragrance is coupled with other key factors within a store, it can impact how long people browse – and how much they spend.

With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.

Youth agency discusses key marketing trends that will resonate with Generation Z consumers in an authentic and impactful way.

News reports say 14 infringement notices are being issued to organisations for contravening consumer-protection laws.