Small companies get more favourable online comments than large ones – even if the customer experience is identical. The reason is empathy.
Researchers discover why small businesses get more ‘love’ online Read More »
Researchers discover that the display format of online reviews can have a notable influence on consumers’ purchase decisions.
How reviews are displayed matters when it comes to online shopping Read More »
Amazon alone blocked 200-million reviews last year that it believed to be placed by fraudsters pretending to be satisfied customers.
Online shoppers are being deceived by massive fake review problem Read More »
Despite the buying of online reviews being illegal in many countries, researchers documented several large marketplaces for fake reviews.
Marketers have assumed that when people say positive things about a product, purchase interest increases. But it’s not necessarily true.
