Out-of-home brand activation above Sunset Boulevard draws attention to a new science-fiction thriller film about a family stuck in a house.
Netflix puts a live actor inside an LA billboard for three days Read More »
Deodorant brand gets New Yorker’s tongues wagging and noses sniffing with innovative new out-of-home activation.
Armpit ‘scratch-and-sniff’ OOH campaign gets consumers talking Read More »
Top media industry executive Jacques du Preez becomes Director for Africa on the board of the World Out of Home Organization.
Africa representative is appointed to global OOH body’s board Read More »
Gia Conte leverages industry experience to become Head of Sales: Malls for the out-of-home company’s South African operations
OOH specialist JCDecaux announces new senior sales appointment Read More »
‘Enormous opportunity’ for a trusted medium like out-of-home as online ‘is bedevilled by fears over brand safety, fraud, and fake news’.
Six factors are set to drive further OOH growth in 2024 and beyond Read More »
In markets with little or no credible industry measurement, it is still possible to create the necessary metrics, forum delegates hear.
‘Measure what matters’, speaker advises the African OOH industry Read More »
As professionals and white-collar employees return to their desks in many global cities, brands want to reach them as they commute.
Out-of-Home Advertising Read More »
