Fashion industry’s vague sustainability claims inspire UN playbook
Playbook acknowledges the power of fashion’s marketing engine and the role it plays in shaping desire, aspiration and consumption.
Playbook acknowledges the power of fashion’s marketing engine and the role it plays in shaping desire, aspiration and consumption.
With consumers increasingly expecting advertisers to push for enhanced sustainability, it’s clear the two forces must find common ground.
Putting a higher price tag on certain unsustainable items doesn’t necessarily discourage purchase. In fact, the opposite may apply.
A brewing company in Central America is collecting its discarded bottles to help regenerate coral reefs damaged by human activity.
Study by the FMCG company in 54 markets found that a commitment to sustainability was often the deciding factor in joining.