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SUSTAINABILITY

Unilever says being sustainable helps it attract better employees

By our News Team | 2021

Study by the FMCG company in 54 markets found that a commitment to sustainability was often the deciding factor in joining.

Unilever, the global FMCG giant with some of the world’s most successful brands in its stable, says its commitment to sustainability is helping it to attract top talent.

According to the company, its reputation for putting purpose before profit has been a deciding factor for recruiting employees in many of the markets in which it operates.

Speaking at a recent Future of Ecommerce conference organised by Econsultancy, the international e-marketing specialist, Unilever’s Claire Hennah said research among its staff in 54 markets showed that sustainability was the main reason people choose to join the business.

“We have an incredible workforce of people who are so passionate [about sustainability]. It’s one of the core reasons people are joining Unilever. They have the passion to really lead the agenda and have the difficult conversations with retailers, listen to consumers and work with partners,” she said.

Sustainability

Photo by Akil Mazumder from Pexels

Brand purpose grows brand power

“It’s quite straightforward for us; brand purpose grows brand power and brand power drives market share and hence growth.” 

“We really firmly believe that companies with purpose last, brands with purpose grow and people with purpose thrive. Now, we know that sustainability matters more to people than ever, particularly to young people,” stated Hennah, who is Vice-President of Global Ecommerce.

She added that consumers have a desire to be more sustainable, but they expect brands to make it more affordable, understandable and transparent.

“People are very aware of greenwashing. They need to be able to decipher and understand the choices they’re making so we can also communicate with them better,” said Hennah. “Consumers don’t want to pay a premium for making sustainable choices.”

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Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.