
Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
A.M.C. NEWS
By our African Marketing Confederation News Team | 2025
Ralf Strauss becomes a CIM Honorary Fellow. The European body, along with the AMC, are among the founders of the World Marketing Council.
Ralf Strauss, the Chairman of the European Marketing Confederation, has been named as an Honorary Fellow of the Chartered Institute of Marketing (CIM).
The European Marketing Confederation and African Marketing Confederation are both founder members of the recently formed World Marketing Council. The other founder member is the Asia Marketing Federation.
Strauss was honoured during the prestigious APPM – Associação Portuguesa dos Profissionais de Marketing Awards event in Lisbon, Portugal last week, and again during the CIM Graduation Ceremony on Saturday in London at Westminster Hall.
Ralf Strauss. Photo: European Marketing Confederation
On behalf of CIM, Chris Daly, Chief Executive of the Chartered Institute of Marketing, presented Strauss with an official certificate recognising him as an Honorary Fellow of CIM. This distinction is among the highest recognitions awarded by CIM and is granted only on very rare occasions to individuals who have made an outstanding contribution to the marketing profession.
“He received this in acknowledgment of his exceptional leadership and dedication to the around 100,000 marketing professionals across Europe, under whose guidance the organisation has achieved significant growth, strengthened its influence, and advanced the professionalisation of marketing across Europe,” the European Marketing Confederation states in a social media post.
AMC co-founders honoured in similar fashion
The co-founders of the African Marketing Confederation, Nigel Tattersall and Helen McIntee-Carlisle, were also presented with Honorary Fellowship of the CIM during the African Marketing Confederation’s annual conference in Accra, Ghana recently.
CIM is widely regarded as the world’s leading professional body for marketing, and this is the most prestigious award that it can make to industry professionals and those associated with the profession.
The Chartered Institute of Marketing and African Marketing Confederation announced a partnership in February 2025.

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