Colonel Sanders hasn’t chickened out of the Rwandan fast-food market

“Images of the demolished structure circulated widely online, triggering intense debate and claims that the American restaurant chain was closing shop in Rwanda,” local news organisation KT Press reported this week. 

“KFC has since begun constructing a new flagship outlet opposite Simba Supermarket in Kimironko, on the premises of the former Engen fuel station. 

“Construction works have been ongoing for about a week, and the facility is expected to be completed within the next two months.” 

Three outlets to open shortly 

Quoting unnamed sources, KT Press says the Kimironko outlet will be joined by two additional restaurants – one in Gikondo, Kicukiro District, and another in Muhima, Nyarugenge District. All three stores are expected to open at around same time. 

Comments the social media page Brands in Rwanda: “For many international travellers, familiar brands like KFC should offer a sense of comfort and predictability, especially for those not yet accustomed to local cuisines.  

“In that sense, global quick-service restaurant brands quietly play a role in shaping a city’s cultural accessibility, making it easier for visitors to settle in, explore and spend.” 

While KFC’s presence in Rwanda is limited, the brand is strong in other parts of East Africa. Kenya, for example, has close to 40 outlets while Uganda has just over 20.  

Across Africa, KFC has around 1,500 stores across 22 countries. South Africa is by far the most dominant, with more than 1,000 stores.