Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
CREATIVE AWARDS
Kenyan female creative is honoured as a Next Creative Leader
By our News Team | 2021
Nairobi-based Teresa Nyamorambo Makori is Africa’s representative on Regional Honours list announced in the US recently.
Teresa Nyamorambo Makori, the Associate Creative Director at creative agency Isobar-Dentsu Kenya in Nairobi, has been named in the latest Regional Honours list for Next Creative Leaders 2021.
Now in its seventh year, Next Creative Leaders is a portfolio competition that identifies and celebrates talented women creatives who are making their mark on the world.
The competition is run jointly by The One Club for Creativity and The 3% Movement. The former exists to support and celebrate the success of the global creative community. The latter seeks to highlight the lack of female creative leadership in advertising and related industries. Both organisations are based in the US and have a global focus.
The One Club for Creativity
Next Creative Leaders Regional honours recognise creatives on a regional level whose work and creative vision the judges felt deserves accolades.
Only African-based regional winner
Kenya-based Makori was the only African-based regional winner for 2021. This year’s winners’ announcement was made at the opening day of the 10th annual 3% Conference in the US city of Atlanta.
Makori explained the following about herself on the One Club for Creativity website:
“As the only woman ACD in the East Africa region currently, I am in a unique position to be able to show other young women who are creatives that building their career and staying true to their art is possible and well within reach.
“To this end, I co-run an internal management program with our group CEO through which I currently mentor five young ad-women on different aspects of the industry. I have spoken in different panels both online and on national TV and radio on the economic contribution of creatives, especially youth and women, to the country.
“Above that, I believe in using my power as a writer, to write stories and characters that support gender-equality narratives because these stories, in turn, influence culture, and culture influences our society. I am currently in the process of writing my first short film anchored on this mission.”
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.