CREATIVE AWARDS

Kenyan female creative is honoured as a Next Creative Leader

By our News Team | 2021

Nairobi-based Teresa Nyamorambo Makori is Africa’s representative on Regional Honours list announced in the US recently.

Teresa Nyamorambo Makori, the Associate Creative Director at creative agency Isobar-Dentsu Kenya in Nairobi, has been named in the latest Regional Honours list for Next Creative Leaders 2021.

Now in its seventh year, Next Creative Leaders is a portfolio competition that identifies and celebrates talented women creatives who are making their mark on the world.

The competition is run jointly by The One Club for Creativity and The 3% Movement. The former exists to support and celebrate the success of the global creative community. The latter seeks to highlight the lack of female creative leadership in advertising and related industries. Both organisations are based in the US and have a global focus.

The One Club for Creativity

Next Creative Leaders Regional honours recognise creatives on a regional level whose work and creative vision the judges felt deserves accolades.

Only African-based regional winner

Kenya-based Makori was the only African-based regional winner for 2021. This year’s winners’ announcement was made at the opening day of the 10th annual 3% Conference in the US city of Atlanta.

Makori explained the following about herself on the One Club for Creativity website:

“As the only woman ACD in the East Africa region currently, I am in a unique position to be able to show other young women who are creatives that building their career and staying true to their art is possible and well within reach.

“To this end, I co-run an internal management program with our group CEO through which I currently mentor five young ad-women on different aspects of the industry. I have spoken in different panels both online and on national TV and radio on the economic contribution of creatives, especially youth and women, to the country.

“Above that, I believe in using my power as a writer, to write stories and characters that support gender-equality narratives because these stories, in turn, influence culture, and culture influences our society. I am currently in the process of writing my first short film anchored on this mission.”

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