AGENCY PARTNERSHIPS

Dentsu and celebrity agency to partner in the Zambian market

By our African Marketing Confederation News Team | 2024

Celebrity Services Africa and Dentsu unveil their joint offering during Zambian Institute of Marketing Conference at Vic Falls.

Culture and entertainment brand marketing agency, CSA, and Dentsu Zambia have joined forces in a partnership aimed at being a force in the Zambian media landscape. 

The partnership was officially launched at the Zambia Institute of Marketing’s 27th Annual Marketing Conference and Awards Gala, which took place at the Avani Victoria Falls Resort in Livingstone late last week.

Dentsu Zambia’s Musonda (left) with CSA’s Phillips. Photo: CSA

 

CSA, also known as Celebrity Services Africa, specialises in creating culture campaigns and artist partnerships for brands and agencies across the continent. Japanese-based Dentsu is an international PR and advertising network, also with a strong African presence. 

“The combined expertise promises to deliver cutting-edge marketing insights and trends to Zambia with a focus on the burgeoning creator economy,” the two agencies say in a media statement. 

Insights on digital-age advertising and marketing 

Adds Chishimba Musonda, Managing Director at Dentsu Zambia: “This is a strategic cross-border African partnership, and we’re excited to be bringing the Zambian industry best-in-class learnings and valuable insights into how to grow their business through digital-age advertising and marketing.”  

Davin Phillips, Executive Director at CSA, delivered an address at the ZIM conference, titled ‘How Culture and Entertainment Drive Brand Salience’. Co-hosted by Dentsu Zambia, it included a workshop which focused on integrating social and earned media into brand marketing strategies. 

The session covered a range of topics, including practical insights on how to ensure a good brand-talent fit, impactful brand narratives, and innovations to measure and maximise ROI. 

With offices in Cape Town, London and Los Angeles, CSA’s approach emphasises the importance of influencers and cultural figures in crafting authentic and effective brand messages. Its African footprint includes Angola, Cameroon, DRC and Ethiopia.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.