MANAGEMENT APPOINTMENTS

Digital CX agency Rogerwilco makes three new management appointments

By our African Marketing Confederation News Team | 2024

Creative industry veteran Dallas du Toit headlines incoming trio as agency strengthens its creative management and tech capability.

South African-based digital customer experience agency Rogerwilco has announced three senior management appointments.

Creative industry veteran Dallas du Toit has joined the business as Co-Creative Director, working in partnership with current Creative Director, Wilton Ackeer.

Du Toit joins Rogerwilco from the agency Mark1, where he was involved with bringing an anamorphic programmatic digital out of home (DOOH) campaign to life for real estate group Remax.

Dallas du Toit of Rogerwilco

According to a statement by Rogerwilco, this was not only an industry first, but was also a world first which made larger-than-life imagery appear to emerge from billboard screens.

Du Toit’s affinity for digital media began in 2005, when he joined digital agency, Gloo, leaving the agency 10 years later as Executive Creative Director.

Chief technology officer

Adolf Lategan is an internal appointment, having been promoted from Head of Development to become the agency’s Chief Technology Officer. Rogerwilco says his appointment reflects the importance the agency is placing on its digital infrastructure, including building out its artificial intelligence play while investing in broader development and data security capabilities.

Unusually for a tech professional, he has an honours degree in marketing, giving him a broad perspective on the role of technology in marketing.

Head of development

Jane Hollander has returned to Rogerwilco to replace Lategan as Head of Development. She worked for the agency between 2019 and 2022.

Hollander’s past experience includes working at Mirum, JWT and, most recently, Swiss media conglomerate Ringier.

Charlie Stewart, Rogerwilco CEO, says doubling up on creative management and strengthening tech capability enables the agency to refine the marriage of creativity and tech.

“We will be making more senior appointments. The rapid pace of digital transformation across the business landscape means our experience is in great demand. The consumer desire for elegant online experiences is stronger than ever, and we’re maintaining our leadership position in this area,” Stewart says.

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