
SA wine industry in shock over US tariffs – but opportunity awaits
Branding expert says industry must reassert the distinctiveness of SA wine brands and reposition for long-term sustainability and growth.
MARKETING EDUCATION
By our African Marketing Confederation News Team | 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
For seasoned marketers looking to enhance their marketing career in 2025 and gain a solid pan-African perspective, the Chartered Marketer (Africa) designation from the African Marketing Confederation could be just what they need.
Photo by Christina Morillo from Pexels
Following a rigorous process, CM(A) status is awarded to top marketing professionals on the continent. It recognises their expertise and professional standing as distinguished African marketing practitioners.
“It has helped me to understand the intricacies of African markets and makes me feel more confident. The CM(A) adds gravitas and puts a solid designation behind my conversations. I highly recommend it to other marketers,” says Kugandrie Govender, a marketing consultant who achieved her Chartered Marketer (Africa) designation in 2024.
Adds Tanya James, another experienced marketer who achieved her status in 2024: “I have learned so much already. Getting a degree is one thing, but going through this process really got my creative juices going. The CM(A) journey was exciting and we received amazing support.”
Highest levels of marketing expertise and experience
Helen McIntee-Carlisle, President of the AMC, says only those delegates who can demonstrate the highest levels of marketing expertise and experience will be awarded the Chartered Marketer (Africa) designation, as it is the pinnacle of the African Marketing Confederation’s education offering to its members.
“This prestigious peer-reviewed designation is awarded to qualifying senior marketers in recognition of their experience and skills, and equips successful candidates to operate effectively in the African continent’s complex and diverse markets,” she explains.
“We believe we have put together a programme of outstanding quality, and academic and professional rigour.
“The CM(A) credential is only awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent.”
Applicants must have appropriate academic qualifications and work experience, and sign up to a CM(A) Code of Conduct.
You can find out more about the African Marketing Confederation’s Chartered Marketer (Africa) programme here.
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CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.