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MARKETING TALENT
Experienced marketer and communicator Cathy Gathu joins Zamara Kenya
By our African Marketing Confederation News Team | 2025
Gathu brings to the table more than 20 years of experience in brand strategy and integrated marketing communications.
Financial Services company Zamara Kenya has announced the appointment of Cathy Gathu as its new Head of Brand, Marketing and Communication. She joins from Ogilvy Africa Kenya, where she held the position of Managing Partner.
“[Cathy] has spent years helping brands translate business ambition into purposeful marketing strategy,” the company says in a statement posted on LinkedIn.
“And now she joins us to lead the charge in growing our brand equity, driving engagement, and shaping the next chapter of Zamara’s transformation, especially as we expand our presence in the individual and retail financial wellness space.”
Cathy Gathu. Photo: File
With years of experience spanning corporate marketing in the insurance sector and strategic roles at marketing and advertising agencies, she brings deep integrated brand and marketing expertise to the table, Zamara states.
“Her career reflects a rare blend of big-picture strategic thinking and hands-on execution across media, digital, CX, creative, and retail platforms.”
Gathu has more than 20 years of experience in brand strategy and integrated marketing communications. Among her previous roles has been Managing Director of Scanad Kenya, a marketing services agency, and Group Chief Marketing Officer at Resolution Insurance Kenya.
Comments Gathu in her own LinkedIn post: “After being a client of Zamara Kenya for over a decade, it’s a full-circle moment to now sit on this side of the table, ready to live the experience and tell the story from here.
“Twenty-plus years across agency life and corporate – especially in insurance – I’ve lived brand from every angle, so this one is super special.”
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