MARKETING TALENT

Experienced marketing executive to head up Unilever Ghana as MD

By our African Marketing Confederation News Team | 2024

Chris Wulff-Caesar takes over from George Owusu-Ansah, who moves to Unilever’s Ethiopian business operations.

Unilever Ghana has announced the appointment of Chris Wulff-Caesar as its new Managing Director, effective from 1 April 2024. He takes over from George Owusu-Ansah, who moves to Ethiopia as Managing Director of Unilever’s business operations there. 

 

Owusu-Ansah was MD of Unilever Ghana for four years and will continue to serve on the Unilever Ghana PLC Board as a Non-Executive Director. 

 

Wulff-Caesar has 24 years of FMCG experience gained across various countries and is returning to Unilever Ghana PLC, where he began his career as a management trainee in 1999. 

Chris Wulff-Caesar. Photo: Supplied

 

He joins from Friesland Campina in Nigeria, where he was Marketing Director for Sub-Saharan Africa, managing brands and marketing activities across 44 countries. Friesland Campina is a manufacturer of dairy brands. 

 

Also worked at ABInBev in key roles 

 

Before that, he was at ABInBev as Marketing Director for West Africa. and was a member of the Board of Directors for Accra Brewery. 

 

Wulff-Caesar joined ABInBev following its acquisition of SAB Miller, where he was an Africa Category Expansion / Innovation Manager, based in South Africa. He also served as Marketing Director for Ghana. 

 

He is a fellow of the National Institute of Marketing Nigeria (NIMN) and an Associate member of the Advertising Practitioners Council of Nigeria (Apcon). 

 

Wulff-Caesar holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot-Watt University in Scotland, United Kingdom. 

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
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