Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
MARKETING TALENT
Experienced marketing executive to head up Unilever Ghana as MD
By our African Marketing Confederation News Team | 2024
Chris Wulff-Caesar takes over from George Owusu-Ansah, who moves to Unilever’s Ethiopian business operations.
Unilever Ghana has announced the appointment of Chris Wulff-Caesar as its new Managing Director, effective from 1 April 2024. He takes over from George Owusu-Ansah, who moves to Ethiopia as Managing Director of Unilever’s business operations there.
Owusu-Ansah was MD of Unilever Ghana for four years and will continue to serve on the Unilever Ghana PLC Board as a Non-Executive Director.
Wulff-Caesar has 24 years of FMCG experience gained across various countries and is returning to Unilever Ghana PLC, where he began his career as a management trainee in 1999.
Chris Wulff-Caesar. Photo: Supplied
He joins from Friesland Campina in Nigeria, where he was Marketing Director for Sub-Saharan Africa, managing brands and marketing activities across 44 countries. Friesland Campina is a manufacturer of dairy brands.
Also worked at ABInBev in key roles
Before that, he was at ABInBev as Marketing Director for West Africa. and was a member of the Board of Directors for Accra Brewery.
Wulff-Caesar joined ABInBev following its acquisition of SAB Miller, where he was an Africa Category Expansion / Innovation Manager, based in South Africa. He also served as Marketing Director for Ghana.
He is a fellow of the National Institute of Marketing Nigeria (NIMN) and an Associate member of the Advertising Practitioners Council of Nigeria (Apcon).
Wulff-Caesar holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot-Watt University in Scotland, United Kingdom.
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.