Lindsey Rayner appointed Managing Director of marketing agency Levergy
She brings extensive experience as a senior agency executive and has a particular interest in sports sponsorship and passion-led marketing
MARKETING TALENT
FCB Africa appoints Thumiso Masoha to role of Chief Experience Officer
By our African Marketing Confederation News Team | 2025
He brings with him industry experience spanning financial services, professional services, IT and telecoms, and FMCG.
Full-service agency FCB Africa has announced the appointment of Thumiso Masoha as Chief Experience Officer. He took up his new role on 1 February 2025.
He brings over two decades of expertise in marketing, communications and business development.
FCB Africa says in a press release that Masoha has a proven track record of reshaping brand-agency relationships, revitalising underperforming business units, and delivering measurable client success.
Thumiso Masoha. Photo: LinkedIn
His industry experience spans financial services, professional services, IT and telecoms, and FMCG, with a strong portfolio of both B2B and B2C clients. These include FirstRand and Nedbank banking groups, telecoms company MTN, Unilever and Tiger Brands.
Pivotal role in agency executive leadership
Over the past decade, Masoha has played a pivotal role in agency executive leadership, leading business optimisation, next-generation talent development, and performance turnaround projects.
According to FCB Africa, he is widely recognised for enhancing client net promoter scores (NPS), improving ROI, and fostering diversity and inclusion in the industry.
Prior to his latest role, Masoha was with Demographica, a marketing agency for B2B brands in Africa, where he was Client Partner and Projects Director.
“Masoha’s ability to build strong partnerships and drive sustainable growth makes him an invaluable addition to our executive team,” says Reagen Kok, Managing Director of FCB Africa.
“His leadership will be instrumental in elevating our client-first approach and ensuring we continue to deliver impactful and business-driving creative solutions.”
The marketing currency that’s far more valuable than money
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
Gathering of Ethiopian marketers discusses Africa’s marketing trends
Africa is changing rapidly, so the continent’s marketers must work to shape trends and not merely react to them, Addis Ababa event hears.
PR company Edelman unveils new pan-African regional advisory service
New business offering to be steered by senior executives in four regions and will provide high-level support to clients.
Zimbabwe aims to seize emerging European coffee export opportunity
Rising demand in key European markets for specialty grade beans that are ethically sourced could boost Zim’s coffee industry.
How the metaverse is changing consumer engagement and blurring lines
Study examines emergence of virtual representations of individuals, which are blurring the lines between physical and digital identities.
Volkswagen Group Africa continues creative partnership with Ogilvy
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
Poor cold chain logistics resulting in massive food wastage in Africa
Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge.
Latest magazine discusses high-level insights for Africa’s marketers
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Skies of change: The effect of Marketing 5.0 in African aviation
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Want to make a sale? Pitch in public and give the customer more space
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
