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MARKETING TALENT
FCB Africa appoints Thumiso Masoha to role of Chief Experience Officer
By our African Marketing Confederation News Team | 2025
He brings with him industry experience spanning financial services, professional services, IT and telecoms, and FMCG.
Full-service agency FCB Africa has announced the appointment of Thumiso Masoha as Chief Experience Officer. He took up his new role on 1 February 2025.
He brings over two decades of expertise in marketing, communications and business development.
FCB Africa says in a press release that Masoha has a proven track record of reshaping brand-agency relationships, revitalising underperforming business units, and delivering measurable client success.
Thumiso Masoha. Photo: LinkedIn
His industry experience spans financial services, professional services, IT and telecoms, and FMCG, with a strong portfolio of both B2B and B2C clients. These include FirstRand and Nedbank banking groups, telecoms company MTN, Unilever and Tiger Brands.
Pivotal role in agency executive leadership
Over the past decade, Masoha has played a pivotal role in agency executive leadership, leading business optimisation, next-generation talent development, and performance turnaround projects.
According to FCB Africa, he is widely recognised for enhancing client net promoter scores (NPS), improving ROI, and fostering diversity and inclusion in the industry.
Prior to his latest role, Masoha was with Demographica, a marketing agency for B2B brands in Africa, where he was Client Partner and Projects Director.
“Masoha’s ability to build strong partnerships and drive sustainable growth makes him an invaluable addition to our executive team,” says Reagen Kok, Managing Director of FCB Africa.
“His leadership will be instrumental in elevating our client-first approach and ensuring we continue to deliver impactful and business-driving creative solutions.”
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