BUSINESS STRATEGY

FMCG giant Tiger Brands is planning to leave the Cameroon market

By our African Marketing Confederation News Team | 2025

Company awaits regulatory approval to sell its Chococam confectionary business to a local investment group after 17 years in the country.

Tiger Brands, the South African-based FMCG group, is continuing with its strategy of exiting what it considers to be non-core operations, and expects to leave Cameroon by early next year.

Image: Tiger Brands 

The company has signed a Sale and Purchase Agreement to sell its 74.69% stake in confectionary business, Chococam, to Minkama Capital Ltd, an Africa-focused investment firm partnering with BGFIBank Group S.A.  

 

“We are exploring the best options for valuation and exit in respect of our non-core international operations, including Chococam,” Tiger Brands confirmed in a recent statement.  

 

Chococam sells brands such as such as Mambo and Bonbon Kola. Tiger Brands’ core brands are the likes of Jungle Oats, Koo, Oros, Energade and Albany. 

 

New owners face a complex landscape 

 

“Once the transaction is concluded, Chococam’s new owners are expected to face a complex landscape,” comments Agence Ecofin, an information agency specialising in public management and the African economy. 

 

“The terms and cost of the syndicated debt will be key to ensuring financial stability. At the same time, supply chain challenges – notably in cocoa and sugar – could affect profitability in an inflationary environment. Maintaining brand loyalty and product quality during the transition will also be crucial.” 

 

According to Ecofin, the move reflects Tiger Brands’ shift toward core South African operations and higher-margin categories. 

 

The company exited Chile in early 2025. It left Nigeria in 2021 by selling its 49% stake in UAC Foods back to its parent company, UAC of Nigeria. The food manufacturer cited factors such as regulatory and currency risks, as well as a strategic decision to focus on its core South African operations. 

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
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    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
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