BUSINESS STRATEGY

FMCG giant Tiger Brands is planning to leave the Cameroon market

By our African Marketing Confederation News Team | 2025

Company awaits regulatory approval to sell its Chococam confectionary business to a local investment group after 17 years in the country.

Tiger Brands, the South African-based FMCG group, is continuing with its strategy of exiting what it considers to be non-core operations, and expects to leave Cameroon by early next year.

Image: Tiger Brands

The company has signed a Sale and Purchase Agreement to sell its 74.69% stake in confectionary business, Chococam, to Minkama Capital Ltd, an Africa-focused investment firm partnering with BGFIBank Group S.A.

“We are exploring the best options for valuation and exit in respect of our non-core international operations, including Chococam,” Tiger Brands confirmed in a recent statement.

Chococam sells brands such as such as Mambo and Bonbon Kola. Tiger Brands’ core brands are the likes of Jungle Oats, Koo, Oros, Energade and Albany.

New owners face a complex landscape

“Once the transaction is concluded, Chococam’s new owners are expected to face a complex landscape,” comments Agence Ecofin, an information agency specialising in public management and the African economy.

“The terms and cost of the syndicated debt will be key to ensuring financial stability. At the same time, supply chain challenges – notably in cocoa and sugar – could affect profitability in an inflationary environment. Maintaining brand loyalty and product quality during the transition will also be crucial.”

According to Ecofin, the move reflects Tiger Brands’ shift toward core South African operations and higher-margin categories.

The company exited Chile in early 2025. It left Nigeria in 2021 by selling its 49% stake in UAC Foods back to its parent company, UAC of Nigeria. The food manufacturer cited factors such as regulatory and currency risks, as well as a strategic decision to focus on its core South African operations.

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