BUSINESS STRATEGY

Germany’s Symrise is to open a large new MENA facility in Egypt

By our African Marketing Confederation News Team | 2025

New complex in Giza will consolidate the company various Egyptian operations and boost its export capabilities in the region.

Symrise, the German-based company that manufactures and markets flavours and fragrances for the foodstuffs and cosmetics industries, has unveiled plans for a new 30,000m² facility in Egypt.

The purpose-built 6th of October City in Giza will host the new Symrise facility

This will be located in Giza, Greater Cairo, and consolidate the company’s extensive operations in the Middle East-North Africa region into a single facility.  

 

Currently, Symrise Egypt serves more than 20 markets with two production sites, an innovation centre, a quality control laboratory, and a sales and marketing office. 

 

The new facility is located at the 6th of October City, a purpose-built modern city 32km from the centre of Cairo and 17km from the famous pyramids of Giza. 

 

“This consolidation will support the consistent double-digit growth in Egypt as a destination market on the one hand. On the other hand, it will also foster the growth of the various markets … served from Egypt. Thus, expanding production capacity and capabilities becomes a key success factor to ensure superior service to our customers across all markets,” says Ihab Rehab, Managing Director for Symrise in North Africa. 

 

Key focus on growing exports 

 

Adds Lilian Regnier, Symrise President for Food & Beverage in Europe, Middle East and Africa: “Growing exports and our export expertise from Egypt represent a key focus for Symrise, supporting the EAME Supply Chain Strategy.  

 

“Exports facilitate building a robust and agile business model supported by a strong presence in more than 22 markets, primarily across Africa and the Middle East.” 

 

According to a press release from Symrise, the vibrant food and beverage economy in Egypt is closely linked to the growth of the agricultural sector, the government’s focus on investing in expanding the country’s industrial footprint, and upgrading the supporting infrastructure. Several global and regional F&B producers are using their production sites in Egypt to serve markets across the wider region. 

 

Symrise company has a long-standing African presence, having been in South Africa for approximately 60 years and Nigeria for around 30 years.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.