Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
The Best Western Premier McDons Skye Hotel in Owerri, Nigeria
In further good news for the growing African travel and tourism sector, US-based BWH Hotels group has announced its renewed commitment to the African continent as it prepares to participate in the upcoming Future Hospitality Summit (FHS) Africa, taking place from 31 March in Nairobi.
BWH Hotels is an umbrella organisation for three main hotel brands: Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotels. It operates approximately 4,300 hotels in over 100 countries.
Its strategic expansion strategy for Africa includes four new hotel openings planned for 2026. Two of the properties are in Nigeria, one in Ethiopia and one in Tanzania.
The company highlights Ethiopia, Tanzania, Egypt and Morocco as markets showing strong potential. North Africa, in particular, has development momentum.
“These two markets [of Egypt and Morocco] are rapidly accelerating and represent major growth engines for our brand family across Africa,” says Wytze van den Berg, Vice-President of International Operations at BWH Hotels.
Group’s new Nigerian properties
In Nigeria, the two new projects are the Best Western Premier McDons Skye Hotel in Owerri, the capital city of Imo State, and the Best Western Plus Ambience Hotel Ikeja in Lagos.
The former caters to both business and leisure travellers. It features a rooftop bar, restaurant, state-of-the-art fitness centre, outdoor pool, and flexible meeting and event facilities. The latter is an upper-midscale hotel offering an on-site restaurant, meeting room ideal for small corporate gatherings, fitness centre and relaxation areas for business travellers on the go.
Comments Travel and Tour World, a global travel media platform: “As Africa continues to develop as a top global tourism destination, BWH Hotels is positioning itself as a key player in shaping the future of African hospitality.”
The African Marketing Confederation is collaborating with UN Tourism on its Brand Africa initiative to create a responsible, sustainable and attractive pan-African tourism brand. The AMC is also launching a dedicated Tourism Chapter for African tourism marketers.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.