Marketing Society of Rwanda joins the African Marketing Confederation
Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.
The Best Western Premier McDons Skye Hotel in Owerri, Nigeria
In further good news for the growing African travel and tourism sector, US-based BWH Hotels group has announced its renewed commitment to the African continent as it prepares to participate in the upcoming Future Hospitality Summit (FHS) Africa, taking place from 31 March in Nairobi.
BWH Hotels is an umbrella organisation for three main hotel brands: Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotels. It operates approximately 4,300 hotels in over 100 countries.
Its strategic expansion strategy for Africa includes four new hotel openings planned for 2026. Two of the properties are in Nigeria, one in Ethiopia and one in Tanzania.
The company highlights Ethiopia, Tanzania, Egypt and Morocco as markets showing strong potential. North Africa, in particular, has development momentum.
“These two markets [of Egypt and Morocco] are rapidly accelerating and represent major growth engines for our brand family across Africa,” says Wytze van den Berg, Vice-President of International Operations at BWH Hotels.
Group’s new Nigerian properties
In Nigeria, the two new projects are the Best Western Premier McDons Skye Hotel in Owerri, the capital city of Imo State, and the Best Western Plus Ambience Hotel Ikeja in Lagos.
The former caters to both business and leisure travellers. It features a rooftop bar, restaurant, state-of-the-art fitness centre, outdoor pool, and flexible meeting and event facilities. The latter is an upper-midscale hotel offering an on-site restaurant, meeting room ideal for small corporate gatherings, fitness centre and relaxation areas for business travellers on the go.
Comments Travel and Tour World, a global travel media platform: “As Africa continues to develop as a top global tourism destination, BWH Hotels is positioning itself as a key player in shaping the future of African hospitality.”
The African Marketing Confederation is collaborating with UN Tourism on its Brand Africa initiative to create a responsible, sustainable and attractive pan-African tourism brand. The AMC is also launching a dedicated Tourism Chapter for African tourism marketers.
SA tourism destination marketing campaign brings back Trevor Noah
Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.
Changan auto brand enters Ethiopian market with first dealership
Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.
MAZ’s 2026 Marketing Week engages local marketers on key topics
Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.
Memorable visuals in ads are more likely to lead to purchase – study
Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.
Underperforming Port of Cape Town seeks a private sector boost
Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.
H&M makes senior leadership appointment for South African market
Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.
Turkish supermarket group BIM hits 1,000-store landmark in Morocco
Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.
Current issue of AMC magazine brings critical insights for marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.
Visit Rwanda announces partnership with Aston Villa Football Club
Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.
Africa declares a new standard for its communications profession
For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.
