Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
BUSINESS STRATEGY
Heineken subsidiary in Rwanda invests $32m in new production capacity
By our African Marketing Confederation News Team | 2024
Bralirwa says it is developing the Rwandan beer market for sustainable growth and investing in digital technology and innovation.
Bralirwa, the subsidiary of the Heineken Company operating in Rwanda, recently opened a new US$32-million production line at its brewery in the Rubavu District in the west of the country.
VIP guests inaugurate the new production line.
Photo: Bralirwa
The beer and soft drinks manufacturer includes beer brands Heineken, Amstel Malt and Primus beers in its brand portfolio, as well as energy drink Cheetah. It also has a licence agreement with Coca-Cola.
Dutch-owned Heineken has a long-standing relationship with Bralirwa and has a 75% stake in the business, with the remaining 25% being listed on the Rwanda Stock Exchange.
According to a statement, the investment in the new production capacity is “in line with the company’s commitment to developing the Rwandan beer market for sustainable growth and proactively investing in digital technology and innovation to improve its operations”.
Speaking at the inauguration of the new facility, Etienne Saada, Managing Director of Bralirwa, said: “For the past 67 years, Bralirwa has continuously invested in innovation and growth with a clear goal to win the hearts of our customers.
Environment conducive to growth and prosperity
“This has been made possible by an environment conducive to growth and prosperity, as well as the commitment and dedication of our key stakeholders and employees.”
In the recent release of its financial results to 31 December 2023, the company acknowledged the importance of adapting to market dynamics and consumer preferences. while maintaining a strong commitment to sustainability and responsible business practices.
According to a report by market insights platform Global Data, Heineken recently agreed a deal to sell its interest in Champion Breweries, its Nigeria-based beer business, to EnjoyCorp, a local business that is building a portfolio of food, beverage and hospitality brands.
“Last year, Heineken was given the green light to take control of South Africa’s Distell Group and Namibia Breweries,” adds Global Data’s report.
“The move solidified Heineken’s position in southern Africa. Distell is a major player in ciders, flavoured alcoholic beverages, wines and spirits across the continent, while Namibia Breweries is the beer market leader in Namibia.”
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.