INDUSTRY APPOINTMENTS

Industry veteran named General Manager of Dentsu Creative Cape Town

By our African Marketing Confederation News Team | 2025

Samantha Stevens moves into new role after six years with the business in Client Director and Group Account Director positions.

Dentsu Creative South Africa has announced the promotion of Samantha Stevens to General Manager of Dentsu Creative Cape Town. Her new role became effective from 1 October 2025.

Steven steps into the position after serving as Client Director for the past four years. Prior to that she was Group Account Director for two years.

Photo: Dentsu

Before joining Dentsu, she spent time with Pick n Pay Retail Marketing as Client Services Director, and as Group Account Director at John Brown Media.

“With over 25 years of experience in the creative industry, Samantha brings a wealth of knowledge and perspective – including nine years in London’s competitive publishing and marketing sector, where she worked across industries such as retail, financial services, fashion, beauty, health and motoring before returning to South Africa,” Dentsu says.

Strengthened the agency’s creative capabilities

It adds that earlier this year she was pivotal in launching Dentsu Creative Design as a South African centre of excellence within the network. This strengthened the agency’s creative capabilities and reinforced its position as a leading creative force in the region.

“We value the growth and development of our people and remain committed to nurturing internal talent. Over the years, Samantha has demonstrated exceptional leadership and creative expertise,” states Roxana Ravjee, CEO of Dentsu South Africa.

“We are confident that, under her guidance, Dentsu Creative Cape Town will continue to set new benchmarks for innovation and client excellence.”

Comments Stevens: “This is an exciting time for our business, and I am looking forward to building on the incredible momentum we have created, strengthening our creative partnerships, expanding our capabilities and driving meaningful impact for our clients and across markets.”

Person wearing a beige sweater holds a phone with a translucent search bar reading 'search' and microphonecamera icons in the foreground

Search is fragmenting – credibility and trust create the new visibility

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Person shopping at a deli counter holding an orange shopping basket in a cheese section of a supermarket

The move toward future-ready food packaging where materials meet AI

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Conference stage with a woman in a patterned dress speaking to an audience large screens display '' logos and banners for a marketers conference with 'institute of marketing in malawi' branding on stage panels and backdrop

Malawi’s marketers urged to put trust at the heart of the profession

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Lingerie brand creates street-stopping advertising in Manhattan

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

We know AI influencers aren’t real – so why do we trust them?

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Hotel receptionist assisting a guest at the check in counter with a gray suitcase nearby behind the desk

Why trust has become a critical asset for hotel industry marketers

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

Three people in formal attire pose for a photo at an awards event a woman in a pink dress holds a trophy while two men in suits stand beside her against a gold confetti backdrop

FNB bank’s eBucks programme dominates the 2026 SA loyalty awards

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Portrait of a man with short black hair and a beard wearing a black button down shirt against a light gray background

Zambia’s strongest creative ideas are emerging from local truths

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Yellow humanoid robot at a bakery counter inspecting a display of donuts on display in front of glass cases

Consumers have doubts about products when they’re designed by AI

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.

Top african marketing voices confirmed for amc

Top African marketing voices confirmed for AMC 2026

Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.

Person holding two smartphones with app icons visible on their screens a large tv screen in the background shows colorful app icons

Broadcast Research Council confirms launch of total video measurement

New industry currency will bring South African television and online video audiences together in a single measurement system.