INDUSTRY APPOINTMENTS

Industry veteran named General Manager of Dentsu Creative Cape Town

By our African Marketing Confederation News Team | 2025

Samantha Stevens moves into new role after six years with the business in Client Director and Group Account Director positions.

Dentsu Creative South Africa has announced the promotion of Samantha Stevens to General Manager of Dentsu Creative Cape Town. Her new role became effective from 1 October 2025.

Steven steps into the position after serving as Client Director for the past four years. Prior to that she was Group Account Director for two years.

Photo: Dentsu

Before joining Dentsu, she spent time with Pick n Pay Retail Marketing as Client Services Director, and as Group Account Director at John Brown Media.

“With over 25 years of experience in the creative industry, Samantha brings a wealth of knowledge and perspective – including nine years in London’s competitive publishing and marketing sector, where she worked across industries such as retail, financial services, fashion, beauty, health and motoring before returning to South Africa,” Dentsu says.

Strengthened the agency’s creative capabilities

It adds that earlier this year she was pivotal in launching Dentsu Creative Design as a South African centre of excellence within the network. This strengthened the agency’s creative capabilities and reinforced its position as a leading creative force in the region.

“We value the growth and development of our people and remain committed to nurturing internal talent. Over the years, Samantha has demonstrated exceptional leadership and creative expertise,” states Roxana Ravjee, CEO of Dentsu South Africa.

“We are confident that, under her guidance, Dentsu Creative Cape Town will continue to set new benchmarks for innovation and client excellence.”

Comments Stevens: “This is an exciting time for our business, and I am looking forward to building on the incredible momentum we have created, strengthening our creative partnerships, expanding our capabilities and driving meaningful impact for our clients and across markets.”

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