
Launching a new product during a recession can pay off, study shows
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
BUSINESS STRATEGY
By our African Marketing Confederation News Team | 2024
Move by Irish-based Kerry is part of a broader pattern to move small R&D and manufacturing facilities closer to African high–growth markets.
Kerry, the Irish-based provider of taste and nutrition solutions to more than 50 international markets, has officially opened a new US$5-million manufacturing facility in Uganda. This will support local food and beverage manufacturers.
The facility expands Kerry’s capacity in East Africa, where it already has manufacturing plants in Kenya, Rwanda and Tanzania. The latter opened in November 2023.
Kerry’s Global CEO, Edmond Scanlon, cuts a ribbon to inaugurate the factory in Tanzania in November 2023.
Photo credit: Kerry
Among the guests at the opening of the Ugandan facility, which is located at Banda in Kampala, were the Vice President of Africa and the Middle East for Kerry, Peter Dillane, and Kevin Colgan, the Irish Ambassador to Uganda.
Colgan said that, apart from boosting investment and manufacturing capacity in Uganda, the plant would provide science and technology transfer to help the country grow its food industry.
Moving closer to high-growth markets
Kerry has been investing heavily in sub-Saharan Africa. According to Trendtype, the London-based emerging markets consultancy, the move is part of a broader pattern in the ingredients sector to move small R&D and manufacturing facilities closer to high-growth markets in Africa.
The Irish-based company has a significant presence in Africa, with its main facility in Durban, South Africa and sales offices in Lagos and Nairobi.
In late 2021, Kerry acquired Rwanda-based Afribon, which specialises in the development, production and marketing of food flavours. It had five production sites in Africa: Rwanda, Cameroon, Kenya, Uganda and Tanzania.
Uganda’s The Independent newspaper reports that, at the recent Uganda-European Union Business Summit held in Kampala, several companies from Europe promised to partner with companies in Uganda. Agreements for over 100-million Euros (US$109-million) worth of projects were signed between member states of the EU, Ugandan government, and the private sector.
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
On the positive side, annual study finds that the influence of public relations in African boardrooms is slowly improving.
Samer Chedid moves from a leadership role at Nestlé Indonesia to oversee the company’s business across 25 countries in the region.
Campaign suggesting it’s time for modern consumers to ‘Take a Phone Break’ wins an Outdoor Grand Prix at Cannes Lions 2025.
City says the agency stood out not only for its integrated capabilities, but also for its ‘deep commitment to collaboration’.
Fruit prices rose by a significant 15.5% in May, with notable price increases for watermelons, citrus fruits and avocados.
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.
More consistent date labels and storage advice – along with bigger print and the use of simple icons – could save consumers money.
Proposed measures include banning advertisements on television, digital platforms and outdoor media when children are the primary audience.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.