
Africa declares a new standard for its communications profession
For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.
BUSINESS STRATEGY
By our African Marketing Confederation News Team | 2024
Move by Irish-based Kerry is part of a broader pattern to move small R&D and manufacturing facilities closer to African high–growth markets.
Kerry, the Irish-based provider of taste and nutrition solutions to more than 50 international markets, has officially opened a new US$5-million manufacturing facility in Uganda. This will support local food and beverage manufacturers.
The facility expands Kerry’s capacity in East Africa, where it already has manufacturing plants in Kenya, Rwanda and Tanzania. The latter opened in November 2023.
Kerry’s Global CEO, Edmond Scanlon, cuts a ribbon to inaugurate the factory in Tanzania in November 2023.
Photo credit: Kerry
Among the guests at the opening of the Ugandan facility, which is located at Banda in Kampala, were the Vice President of Africa and the Middle East for Kerry, Peter Dillane, and Kevin Colgan, the Irish Ambassador to Uganda.
Colgan said that, apart from boosting investment and manufacturing capacity in Uganda, the plant would provide science and technology transfer to help the country grow its food industry.
Moving closer to high-growth markets
Kerry has been investing heavily in sub-Saharan Africa. According to Trendtype, the London-based emerging markets consultancy, the move is part of a broader pattern in the ingredients sector to move small R&D and manufacturing facilities closer to high-growth markets in Africa.
The Irish-based company has a significant presence in Africa, with its main facility in Durban, South Africa and sales offices in Lagos and Nairobi.
In late 2021, Kerry acquired Rwanda-based Afribon, which specialises in the development, production and marketing of food flavours. It had five production sites in Africa: Rwanda, Cameroon, Kenya, Uganda and Tanzania.
Uganda’s The Independent newspaper reports that, at the recent Uganda-European Union Business Summit held in Kampala, several companies from Europe promised to partner with companies in Uganda. Agreements for over 100-million Euros (US$109-million) worth of projects were signed between member states of the EU, Ugandan government, and the private sector.

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.

By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.

Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.

Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.

What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.

Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.

Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.