Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
MARKETING TALENT
Kalu Kalu appointed Business Unit Director at media agency PHD Nigeria
By our African Marketing Confederation News Team | 2024
Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.
Global communications planning and media buying agency, PHD, has announced the appointment of Kalu Kalu as its Business Unit Director in Nigeria.
Founded in London in 1990, PHD now employs more than 6,500 people across 100 offices in 74 countries.
Kalu has been with the media agency since 2016 and brings a wide range of experience and expertise to his new role. His focus on crafting and implementing business solutions encompasses communications and channel planning, brand management, and marketing strategy execution.
“In his prior position as Senior Manager for Strategy and Planning, Kalu demonstrated adept leadership in coordinating media campaigns across key markets within the region, particularly in Nigeria and Ghana,” the agency says in a press release.
Kalu Kalu. Photo supplied
Brand alignment and seamless execution
“His responsibilities included ensuring 100% brand alignment and seamless execution, a task he executed with precision.”
“Recognised for his ability to deliver transformative hypotheses and insights, Kalu guides clients in navigating the dynamic communications market. His expertise has played a pivotal role in driving cost-efficient and effective media campaigns, resulting in a disproportionate return on investment through innovative and distinctive through-the-line campaigns.”
Among the clients that Kalu has been involved with are MTN, Tecno, HP and South African Tourism.
His media strategy and planning experience prior to joining PHD roles at Starcom Media, MediaShare Limited and DDB Lagos.
He is an alumnus of Nigeria-based Babcock University, where he graduated with a degree in Mass Communication. He further honed his skills at the Lagos Business School and Kellogg School of Management at Northwestern University in the US.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AMC magazine brings news and insights to Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Rwanda’s hosting of F1 races ‘destination marketing at the highest level’
Rwanda’s marketing body is enthusiastic about the F1 announcement, emphasising that ‘investors and visitors follow governance, not slogans’.