MARKETING TALENT

Kalu Kalu appointed Business Unit Director at media agency PHD Nigeria

By our African Marketing Confederation News Team | 2024

Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.

Global communications planning and media buying agency, PHD, has announced the appointment of Kalu Kalu as its Business Unit Director in Nigeria.

Founded in London in 1990, PHD now employs more than 6,500 people across 100 offices in 74 countries.

Kalu has been with the media agency since 2016 and brings a wide range of experience and expertise to his new role. His focus on crafting and implementing business solutions encompasses communications and channel planning, brand management, and marketing strategy execution.

“In his prior position as Senior Manager for Strategy and Planning, Kalu demonstrated adept leadership in coordinating media campaigns across key markets within the region, particularly in Nigeria and Ghana,” the agency says in a press release.

Kalu Kalu. Photo supplied

Brand alignment and seamless execution

“His responsibilities included ensuring 100% brand alignment and seamless execution, a task he executed with precision.”

“Recognised for his ability to deliver transformative hypotheses and insights, Kalu guides clients in navigating the dynamic communications market. His expertise has played a pivotal role in driving cost-efficient and effective media campaigns, resulting in a disproportionate return on investment through innovative and distinctive through-the-line campaigns.”

Among the clients that Kalu has been involved with are MTN, Tecno, HP and South African Tourism.

His media strategy and planning experience prior to joining PHD roles at Starcom Media, MediaShare Limited and DDB Lagos.

He is an alumnus of Nigeria-based Babcock University, where he graduated with a degree in Mass Communication. He further honed his skills at the Lagos Business School and Kellogg School of Management at Northwestern University in the US.

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