MARKETING TALENT

Kalu Kalu appointed Business Unit Director at media agency PHD Nigeria

By our African Marketing Confederation News Team | 2024

Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.

Global communications planning and media buying agency, PHD, has announced the appointment of Kalu Kalu as its Business Unit Director in Nigeria. 

 

Founded in London in 1990, PHD now employs more than 6,500 people across 100 offices in 74 countries. 

 

Kalu has been with the media agency since 2016 and brings a wide range of experience and expertise to his new role. His focus on crafting and implementing business solutions encompasses communications and channel planning, brand management, and marketing strategy execution. 

 

“In his prior position as Senior Manager for Strategy and Planning, Kalu demonstrated adept leadership in coordinating media campaigns across key markets within the region, particularly in Nigeria and Ghana,” the agency says in a press release. 

Kalu Kalu. Photo supplied

 

Brand alignment and seamless execution 

 

“His responsibilities included ensuring 100% brand alignment and seamless execution, a task he executed with precision.” 

 

“Recognised for his ability to deliver transformative hypotheses and insights, Kalu guides clients in navigating the dynamic communications market. His expertise has played a pivotal role in driving cost-efficient and effective media campaigns, resulting in a disproportionate return on investment through innovative and distinctive through-the-line campaigns.” 

 

Among the clients that Kalu has been involved with are MTN, Tecno, HP and South African Tourism. 

 

His media strategy and planning experience prior to joining PHD roles at Starcom Media, MediaShare Limited and DDB Lagos. 

 

He is an alumnus of Nigeria-based Babcock University, where he graduated with a degree in Mass Communication. He further honed his skills at the Lagos Business School and Kellogg School of Management at Northwestern University in the US. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.