MARKETING TALENT

Kenyan marketer heading to London to take up senior Diageo role

By our African Marketing Confederation News Team | 2024

Anne Joy Michira to become Marketing and Innovations Director for new business unit covering South, West and Central Africa.

Diageo, the UK-based multinational drinks company, has announced the appointment of Anne Joy Michira to the position of Marketing and Innovations Director for South, West and Central Africa. 

 

Michira, a Kenyan, was formerly Marketing and Innovations Director for East Africa Breweries Limited (EABL) in Nairobi. 

 

She assumes her new position on 1 April and will be based in London as part of the newly formed South, West and Central Africa (SWC) business unit.  

 

The business unit comprises two regions covering Southern Africa and the Indian Ocean, and West and Central Africa. This includes operations in Nigeria, Ghana, Cameroon, Ethiopia, South Africa and Seychelles. 

 

When she takes up her new appointment, Michira will report to John Musunga, who was previously Managing Director of Kenya Breweries. He moved to London in January 2024 to head up the SWC business unit. 

Anne Joy Michira. Photo: EABL

Diageo has controlling stake in EABL 

 

Kenya Breweries is part of EABL. EABL is, in turn, part of Diageo, which has a controlling stake in the company. 

 

In a media statement, Musunga describes Michira as an experienced business executive with a strong track record of delivering tangible value to the business. 

 

“She developed and executed Kenya’s spirits portfolio strategy that has grown value share, with Kenya recording the fastest growth of Johnnie Walker globally in the last financial year,” he says. 

 

Michira joined EABL from British American Tobacco (BAT) in September 2015 as the Marketing Manager for Mainstream Spirits. 

 

She rose through the ranks to Head of Spirits and then Head of Marketing, Beer for East Africa before the appointment to her current EABL role in May 2022. 

 

Diageo has over 200 brands and operates in around 180 countries. Among its high-profile brands are Johnnie Walker whisky, Guinness beer and Tanqueray gin. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.