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LinkedIn becomes latest social platform to announce job losses

By our News Team | 2023

Blood-letting among social media companies continues, although LinkedIn’s cuts are tiny compared to Twitter and Meta.

LinkedIn has become the latest social media platform to cut jobs, announcing this week that just over 700 positions will go.

This continues the trend of tough economic times being experienced by social media platforms – although LinkedIn’s redundancies are tiny compared to those announced by Twitter and by Meta. The latter owns Facebook, Instagram and WhatsApp.

Social Media

Photo by Bastian Riccardi from Pexels

A drop in advertising has been cited as a key challenge by both Twitter and Meta. However, LinkedIn’s Chief Executive, Ryan Roslansky, has been less specific and has simply mentioned fluctuating market demand.

“With the market and customer demand fluctuating more, and to serve emerging and growth markets more effectively, we are expanding the use of vendors,” he said. “We are also removing layers, reducing management roles and broadening responsibilities to make decisions more quickly.”

Many of the jobs will go in China

Many of the jobs that will go are in China, where the company is closing down its local InCareer jobs app due to “fierce competition and a challenging macroeconomic climate.” The app only allowed job posts – without comments or articles – and was launched in China when LinkedIn decided to close its traditional platform due to pressure from the Chinese government, which discourages Western social media companies.

Some of the 700-plus job cuts will, however, be offset by around 250 new positions being created in other areas of the business – namely operations, new business and account management.

LinkedIn employs around 20,000 people worldwide and has more than 850-million members spanning a vast array of professions, interests, functions and career paths.

It claims to be the world’s largest online professional network and is inherently B2B-centric. LinkedIn described itself in a January 2023 online post as “nearly ubiquitous as a content marketing channel for B2B marketers”.

According to a study by research company Nielsen, brands are perceived to be “more professional” (92%), “more intelligent” (74%), “higher quality” (59%), and “more respectable” (59%) when their ad is seen on the LinkedIn platform.

LinkedIn is owned by Microsoft.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.