Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
MARKET RESEARCH
Local market researcher has leading role in upcoming global congress
By our African Marketing Confederation News Team | 2024
Andrea Rademeyer of Ask Afrika chairs committee planning congress in Greece, and joins global list of industry ‘legends’.
Andrea Rademeyer, founder and Executive Chair at South African-based market research agency Ask Afrika, has been appointed as the Chair of the Committee of the annual European Society for Opinion and Market Research (Esomar) congress taking place in Athens, Greece in September 2024.
She has also been voted onto Esomar’s prestigious global list of Insight250 Legends. Insight250 is a worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight, and data intelligence.
To date, only two researchers from the African continent have made it onto the list. The other is Seyi Adeoye, Chief Executive Officer of Nigerian-based Pierrine Consulting.
Esomar has been operating for nearly 70 years as a global association for the research industry.
The theme for the 2024 congress is ‘Mind, Myth, Machine’, which aims to aid market researchers in defining the future of the insights industry – where human wisdom, storytelling magic and technologies converge.
Andrea Rademeyer. Photo supplied
Guidance from global organisations
“I believe it is vital for pioneering industries, operating in pioneering continents like Africa, to take guidance from global organisations,” says Rademeyer.
“This not only enables the pioneers to leapfrog in scaling their companies, but also gives clients peace of mind because these companies are exposed to global best practices.
“Esomar has been instrumental in supporting the African research industry over many years.”
According to Rademeyer, she became the first member of Esomar in South Africa around 30 years ago.
“I chaired the region for a while, going on to support this vibrant industry association ever since in various roles. I am ecstatic and deeply honoured on behalf of Ask Afrika, our country, and our continent for this double honour,” she says.
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.