
Kick off 2025 by working towards Chartered Marketer (Africa) status
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
MARKET RESEARCH
By our African Marketing Confederation News Team | 2024
Andrea Rademeyer of Ask Afrika chairs committee planning congress in Greece, and joins global list of industry ‘legends’.
Andrea Rademeyer, founder and Executive Chair at South African-based market research agency Ask Afrika, has been appointed as the Chair of the Committee of the annual European Society for Opinion and Market Research (Esomar) congress taking place in Athens, Greece in September 2024.
She has also been voted onto Esomar’s prestigious global list of Insight250 Legends. Insight250 is a worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight, and data intelligence.
To date, only two researchers from the African continent have made it onto the list. The other is Seyi Adeoye, Chief Executive Officer of Nigerian-based Pierrine Consulting.
Esomar has been operating for nearly 70 years as a global association for the research industry.
The theme for the 2024 congress is ‘Mind, Myth, Machine’, which aims to aid market researchers in defining the future of the insights industry – where human wisdom, storytelling magic and technologies converge.
Andrea Rademeyer. Photo supplied
Guidance from global organisations
“I believe it is vital for pioneering industries, operating in pioneering continents like Africa, to take guidance from global organisations,” says Rademeyer.
“This not only enables the pioneers to leapfrog in scaling their companies, but also gives clients peace of mind because these companies are exposed to global best practices.
“Esomar has been instrumental in supporting the African research industry over many years.”
According to Rademeyer, she became the first member of Esomar in South Africa around 30 years ago.
“I chaired the region for a while, going on to support this vibrant industry association ever since in various roles. I am ecstatic and deeply honoured on behalf of Ask Afrika, our country, and our continent for this double honour,” she says.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Experienced auto industry marketer joins after almost two decades with the Volkswagen and Audi brands in SA.
New CSA offering focuses on marketing-related data analysis, implementation and optimisation for African customers.
Abebe becomes the first Ethiopian to take up the MD position. He moves from the Coca-Cola operation in Uganda, where he was GM.
French-based Géant retail brand now has two stores in the previously troubled North African country, with more planned.
Aim is to quickly spot potential issues and identify gaps, tension points, blind spots and opportunities to course-correct after launches.
Using the right language to inform consumers of the sustainability credentials of a product is vital to ensuring its appeal – research.
Destination ads that emphasise an idealised future are more effective at enticing travellers than campaigns based on nostalgia.
He brings with him industry experience spanning financial services, professional services, IT and telecoms, and FMCG.
OK Zimbabwe, a household name in local retail, closes branches as Confederation of Zimbabwe Retailers calls for urgent interventions.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.