MARKET RESEARCH

Local market researcher has leading role in upcoming global congress

By our African Marketing Confederation News Team | 2024

Andrea Rademeyer of Ask Afrika chairs committee planning congress in Greece, and joins global list of industry ‘legends’.

Andrea Rademeyer, founder and Executive Chair at South African-based market research agency Ask Afrika, has been appointed as the Chair of the Committee of the annual European Society for Opinion and Market Research (Esomar) congress taking place in Athens, Greece in September 2024. 

 

She has also been voted onto Esomar’s prestigious global list of Insight250 Legends. Insight250 is a worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight, and data intelligence. 

 

To date, only two researchers from the African continent have made it onto the list. The other is Seyi Adeoye, Chief Executive Officer of Nigerian-based Pierrine Consulting. 

 

Esomar has been operating for nearly 70 years as a global association for the research industry.  

 

The theme for the 2024 congress is ‘Mind, Myth, Machine’, which aims to aid market researchers in defining the future of the insights industry – where human wisdom, storytelling magic and technologies converge. 

Andrea Rademeyer. Photo supplied

 

Guidance from global organisations 

 

“I believe it is vital for pioneering industries, operating in pioneering continents like Africa, to take guidance from global organisations,” says Rademeyer. 

 

“This not only enables the pioneers to leapfrog in scaling their companies, but also gives clients peace of mind because these companies are exposed to global best practices. 

 

“Esomar has been instrumental in supporting the African research industry over many years.”  

 

According to Rademeyer, she became the first member of Esomar in South Africa around 30 years ago.  

 

“I chaired the region for a while, going on to support this vibrant industry association ever since in various roles. I am ecstatic and deeply honoured on behalf of Ask Afrika, our country, and our continent for this double honour,” she says.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.