MARKETING TALENT

L’Oréal names GM for Consumer Products Division in Southern Africa

By our African Marketing Confederation News Team | 2025

Natasha Lopes has been with the brand for over 11 years and serviced markets such as SA, Angola, Zimbabwe, Botswana, Namibia and Zambia.

Natasha Lopes has been appointed as General Manager for the Consumer Products Division of L’Oréal in Southern Africa.

Lopes has been with the company for more than 11 years, during which time she has held various sales, marketing, product management and general management positions. These roles have included servicing markets such as Angola, Zimbabwe, Botswana, Namibia and Zambia.

Natasha Lopes. Photo: LinkedIn

She was most recently General Manager for the L’Oréal Dermatological Beauty (LDB) Division in South Africa.

“Under Lopes’ leadership, the LDB Division experienced transformative growth, ascending from eighth place in the dermo-cosmetics market in 2020 (with 4% market share) to a dominant leadership position in 2024 with a 31.5% market share, contributing an impressive aggregate of 62,3% of market growth over four years,” the company says in a press release.

“As Lopes steps into her new role, her strategic insights and understanding of evolving consumer behaviours will be instrumental in strengthening L’Oréal’s market position.”

Strategic acumen and ability to adapt to changing market dynamics

Adds Serge Sacre, CEO of L’Oréal South Africa: “Natasha has demonstrated exceptional strategic acumen and the ability to adapt to changing market dynamics. Her results-driven approach and ability to understand her local consumer base has yielded our phenomenal results, a quality we need for the Consumer Products Division.”

Lopes says of her new role: “The growth we’ve achieved reflects our commitment to meeting consumer needs with science-backed, dermatologist-recommended products. I am excited to bring this same level of passion and focus to the Consumer Products Division as we navigate an evolving market landscape.”

She has a Bachelor of Business Administration degree in Managment, Marketing and Communications from the University of South Africa (Unisa) and has also studied through Insead business school.

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