MARKETING TALENT

L’Oréal steps up Nigerian e-commerce rollout with senior appointment

By our African Marketing Confederation News Team | 2025

Simisola Marinho takes up role of Head of E-commerce to drive growth of brands such as Garnier and Maybelline.

Simisola Marinho has been appointed as Head of E-commerce for the L’Oréal Group in Nigeria, one of the continent’s fastest-growing digital commerce markets. Among the brands in her portfolio are Garnier, Maybelline and L’Oréal Professionnel. 

 

She joins the global cosmetics giant from Uncover, an African-based skincare brand, where she was Head of Brand and Creative Strategy. Prior to that, she spent more than six years with PepsiCo in various e-commerce and account management roles.

Simisola Marinho. Photo: LinkedIn

“This multi-division role spans iconic brands … the mission is clear: make the world’s leading beauty brands accessible and relevant to the Nigerian consumer,” Marinho says in a LinkedIn post announcing her L’Oréal appointment. 

 

“It’s early days, but the ambition is bold: to crack Nigeria’s booming e-commerce space and drive digital growth in one of the most dynamic beauty markets on the continent.” 

 

A bold new beginning 

 

Marinho, a graduate of the University of Nottingham in the UK, adds in the post: “After years of honing my FMCG expertise at global giant PepsiCo – learning from and working alongside some of the most brilliant minds and expert teams in the world, building brand and go-to-market strategies for emerging beauty brands and retailers, and growing my own beauty community platform, this opportunity feels both full-circle and like a bold new beginning.” 

 

L’Oréal’s recent projects in Nigeria include the launch of the Garnier range across the nation’s e-retailers and the e-retail rollout of L’Oréal Professionnel products such as Absolut Repair Oil. 

 

Comments Trendtype, the emerging markets consultancy: “Regulatory frameworks in Nigeria support e-commerce expansion, influencing L’Oréal’s strategic initiatives to capitalise on the burgeoning online retail sector.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.