MARKETING TALENT

L’Oréal steps up Nigerian e-commerce rollout with senior appointment

By our African Marketing Confederation News Team | 2025

Simisola Marinho takes up role of Head of E-commerce to drive growth of brands such as Garnier and Maybelline.

Simisola Marinho has been appointed as Head of E-commerce for the L’Oréal Group in Nigeria, one of the continent’s fastest-growing digital commerce markets. Among the brands in her portfolio are Garnier, Maybelline and L’Oréal Professionnel.

She joins the global cosmetics giant from Uncover, an African-based skincare brand, where she was Head of Brand and Creative Strategy. Prior to that, she spent more than six years with PepsiCo in various e-commerce and account management roles.

Simisola Marinho. Photo: LinkedIn

“This multi-division role spans iconic brands … the mission is clear: make the world’s leading beauty brands accessible and relevant to the Nigerian consumer,” Marinho says in a LinkedIn post announcing her L’Oréal appointment.

“It’s early days, but the ambition is bold: to crack Nigeria’s booming e-commerce space and drive digital growth in one of the most dynamic beauty markets on the continent.”

A bold new beginning

Marinho, a graduate of the University of Nottingham in the UK, adds in the post: “After years of honing my FMCG expertise at global giant PepsiCo – learning from and working alongside some of the most brilliant minds and expert teams in the world, building brand and go-to-market strategies for emerging beauty brands and retailers, and growing my own beauty community platform, this opportunity feels both full-circle and like a bold new beginning.”

L’Oréal’s recent projects in Nigeria include the launch of the Garnier range across the nation’s e-retailers and the e-retail rollout of L’Oréal Professionnel products such as Absolut Repair Oil.

Comments Trendtype, the emerging markets consultancy: “Regulatory frameworks in Nigeria support e-commerce expansion, influencing L’Oréal’s strategic initiatives to capitalise on the burgeoning online retail sector.”

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