
Retailer Massmart makes senior marketing leadership appointment
Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.
EXECUTIVE APPOINTMENTS
By our African Marketing Confederation News Team | 2025
Abebe becomes the first Ethiopian to take up the MD position. He moves from the Coca-Cola operation in Uganda, where he was GM.
Coca-Cola Beverages Africa has appointed Melkamu Abebe as its new Managing Director in Ethiopia. He becomes the first Ethiopian to take up this position, which follows a highly successful term as General Manager of Coca-Cola Beverages Uganda.
Abebe brings more than 16 years of experience in the Coca-Cola system to the role, having started his career in the company’s Graduates in Training Programme in 2008.
Melkamu Abebe. Photo: Coca-Cola Beverages Africa
“He then excelled in roles spanning supply chain and general management, while demonstrating exceptional leadership, strategic thinking and a commitment to operational excellence,” Coca-Cola Beverages Africa (CCBA) says in a statement.
As the GM of Coca-Cola Beverages Uganda, Abebe oversaw the successful integration of separate bottling entities, and has a proven track record of delivering growth, optimising logistics and driving customer satisfaction.
Ethiopian market considered to have significant potential
He returns to his native country to direct the continued growth of CCBA in Ethiopia, in a market considered to have significant potential for the company.
Abebe holds a BSc in Mechanical Engineering from Addis Ababa University and has completed leadership programmes at the Georgia Institute of Technology in the US and Nelson Mandela Metropolitan University in South Africa.
“We have a people-first culture that ensures unparalleled professional development for our valued employees,” says the Chief Operating Officer at CCBA, Gavin Hudson. “Our aim is to nurture potential, attract and retain high-performing talent, and invest in growth.”
Before becoming General Manager of Coca-Cola Beverages Uganda, a position he took up in 2020, Abebe was Supply Chain Director for the Ugandan operation. Prior to that, he was Logistics Director at Coca-Cola Beverages Ethiopia.

Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.

The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.

The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.

Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.

He brings extensive professional experience spanning media strategy, activation and content management to new role.

New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.

Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.

MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.

Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.

Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.

Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.